Shaping Success: The Business Journey of Memory Box Candle Co.

The business spotlight today is on Erica, a successful entrepreneur based in Murrieta, California, who embarked on her candle-making business journey in March 2020. As the owner of a thriving handmade candle company, she has shared insightful lessons she’s learned from her entrepreneurial journey, lessons that she wishes she knew when starting out. Her business, which started amidst the challenging period of global uncertainty, is now a testament to her perseverance, resilience, and passion.

Related: How to start a candle business

As explained in the video, Erica’s journey started from her passion for candles and the joy they bring to people. She transitioned from a different business to start her candle company, propelled by a sense of connection and the rightness she felt towards this craft. Her story highlights important lessons for anyone contemplating starting a business, especially in the handmade industry.

One significant piece of advice she shares is about perfectionism: “I think that there is definitely a lot of positive things that can come about for you as a business owner to see the progress that you’ve made.” Erica battled with perfectionism at the start, which led to her postponing tasks that could lead to rejection or negative feedback. She wishes she knew earlier that progress and improvement were more crucial than getting everything perfect the first time. This is especially relevant for start-ups as it encourages action and growth over perfection.

Memory Box Candle Co is registered as a California Corporation. Check out LLC Vs. Corporation – What’s Right For You?

A crucial quote from Erica is: “What would you wish that your future self had done now?” She uses this mantra to push herself out of her comfort zone, to make difficult decisions, and to persevere in tough times. For prospective entrepreneurs, this mantra can serve as a reminder that the actions they take today can shape their future business trajectory.

Furthermore, she underscores the importance of delegation: “I wish I would have known that I would need to delegate and outsource tasks to other people, that I can’t do everything all on my own.” In the start-up phase of any business, it is easy to fall into the trap of doing everything oneself. However, as the business grows, tasks will become too diverse and voluminous to handle alone. Knowing when and how to delegate tasks can save time, reduce stress, and increase productivity.

Last, Erica shares an unexpected insight from her journey: “You are not only going on a business journey, you’re going on a personal growth journey as well.” This highlights the transformative power of entrepreneurship. It’s not just about growing a business, but also about growing as a person – building resilience, patience, skills, and confidence.

Starting a business can indeed feel almost impossible at times, filled with uncertainties and potential pitfalls. Yet, as Erica’s story showcases, it is also a journey of personal growth and fulfillment. Each struggle faced, and each obstacle overcome, contributes to your growth as a person and as a business owner. Each little success, each small milestone achieved, fuels your confidence and motivation to strive further.

Remember Erica’s mantra: “What would you wish that your future self had done now?” Starting a business is undoubtedly a leap of faith, one that requires courage, resilience, and a willingness to learn. But the rewards, both personal and professional, could be immense. So take that step, start your journey, and trust that the actions you take today will shape a more rewarding future. As Erica has shown, the key is to begin, to persevere, and to grow – not just as a business, but also as a person.

Memory Box Candle Co, based in Southern California, offers handmade candles that aim to fill homes with pleasing aromas and evoke treasured memories. Erica Boucher’s passion for her craft and dedication to her customers shine through in every candle she creates.

For more information on Erica Boucher and Memory Box Candle Co, visit the company’s website, YouTube channel, Instagram page, and Etsy shop​​.

Some of the resources that run Memory Box Candle Co. include:

Shopify (Online store)
Quickbooks (Accounting software)
Inventora (Inventory management software)