At the Restaurant Industry Influencers Summit, Lisa Landsman (Head of Industry Engagement and SMB Success at Google) shared eye-opening search trends, top Google Business Profile tips, and key data insights shaping restaurants for 2025.
Watch now to learn how Google’s latest search trends are impacting the restaurant industry, the must-have online menu features, and the best ways to optimize your Google Business Profile
Sponsored by:
• TOAST – All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
Chapters:
[01:28] – Inside the Restaurant Industry Influencers Summit
[03:50] – Key Google Statistics
[05:26] – Optimizing Your Google Business Profile
[09:50] – Ads & Performance Max
[11:55] – Google’s Newsletter
SPONSORS:
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
• Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
Episode Links:
Lisa Landsman LinkedIn: https://www.linkedin.com/in/lisa-landsman-6076312/
Google Business Profile Newsletter and more: https://support.google.com/business/answer/15934070
Shawn Walchef Live From the Restaurant Industry Influencers Summit: https://www.youtube.com/watch?v=gfXM50PXOig
Key Takeaways:
Search Trends Are Always Changing: Google processes trillions of searches yearly, with 15% being brand new. Restaurants that recognize these trends can better connect with more customers.
Your Menu Is Your Most Powerful Marketing Tool: Customers rely on Google Business Profile menus when deciding where to eat, yet many restaurants fail to update them with clear descriptions and images.
Reaching Customers with AI-Driven Ads: Google’s Performance Max helps restaurants target local diners by optimizing ads across Search, Maps, YouTube, and Display.
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ABOUT LISA LANDSMAN —
Lisa Landsman is the Head of Industry Engagement and SMB Success at Google, where she helps businesses — leverage Google’s tools to grow their digital presence. With nearly 20 years at Google, she has worked across advertising, Google Wallet, and organic search, focusing on how businesses connect with customers.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://betheshow.media
https://www.youtube.com/watch?v=X5stRMjoYeE
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