Michel Falcon, founder of Brasa Peruvian Kitchen, is a restaurateur, author, and keynote speaker who has used unorthodox tactics to build his brand. From launching a hotline phone number so people can learn about Peru, to applying strategies inspired by Netflix, he’s taking a unique approach to the restaurant industry.
Watch now to learn about deep family roots, thinking outside the box, and why you won’t forget 1-844-GO-BRASA.
Sponsored by:
• TOAST – All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
Chapters:
[05:55] – Family Influence
[09:11] – Promoting Peruvian Cuisine Globally
[14:51] – Innovative Employee Management
[17:00] – Hotline Marketing
[36:30] – Personal Tech Stack
SPONSORS:
RESTAURANT INFLUENCERS IS PRESENTED BY TOAST —
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
• Toast All-In-1 Restaurant POS: https://bit.ly/3vpeVsc
Episode Links:
Michel Falcon Website: https://michelfalcon.com/
Michel Falcon Linkedin: https://www.linkedin.com/in/michelfalcon/?originalSubdomain=ca
Michel Falcon Instagram: https://www.instagram.com/michelfalcon/?hl=en
Michel Falcon Blog and Podcast: https://michelfalcon.com/blog/
Falcon Leadership Academy: https://michel-s-site-7878.thinkific.com/courses/teamsbymichelfalcon
Brasa Peruvian Kitchen: https://brasaperuvian.com/
Brasa Peruvian Kitchen Instagram: https://www.instagram.com/brasaperuvian/?hl=en
Brasa Peruvian Kitchen TikTok: https://www.tiktok.com/@brasaperuvian
Key Takeaways:
Turning Family Struggles into Motivation: Michel Falcon’s father took over a restaurant, but was unknowingly saddled with debt. Seeing his father struggle left a lasting impact, driving Falcon to build a successful hospitality brand while honoring his family’s resilience.
Betting Big on Peruvian Cuisine: Falcon believes Peruvian food is poised to be the next major force in fast casual dining, and he’s staking his career on bringing it to the mainstream.
Building a Brand Through People-First Culture: His mission goes beyond food—by prioritizing employee pay, leadership, and customer experience, he’s creating a restaurant culture that stands out in the industry.
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ABOUT MICHEL FALCON —
Michel Falcon is a restaurateur, author, and keynote speaker. He is the founder of Brasa Peruvian Kitchen, a fast-casual concept expanding across Toronto and New York. His bestselling book, People-First Culture, explores leadership, company culture, and customer experience. Falcon has spoken in 27 countries, advising brands like JP Morgan Chase, McDonald’s Canada, and Lexus. His work has been featured in Time, Forbes, Inc. Magazine, and Yahoo Finance. He is also the creator of 1-844-GO-BRASA, a hotline where anyone can call to learn about Peru.
ABOUT RESTAURANT INFLUENCERS —
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Shaquille O’Neal, Rob Dyrdek, Emeril Lagasse, Mayim Bialik, Jon Taffer, Robert Irvine, Toast co-founder Aman Narang, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://betheshow.media
https://www.youtube.com/watch?v=kZ13aYSy8Bc
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