Apple’s 1977 marketing plan has held up remarkable well. It contains three timeless rules, let’s take a look:
Empathy: We will truly understand their needs better than any other company. You’re not just trying to create the best products, you’re competing to understand your customer the best.
Focus: In order to do a good job of those things we decide to do we must eliminate all of the unimportant opportunities. Focus is everything, there are endless opportunities, but that doesn’t mean they’re the right opportunities for you.
Impute: People DO judge a book by its cover. We may have the best product, the highest quality, the most useful software, etc.; if we present them in a slipshod manner, they will be perceived as slipshod; if we present them in a creative, professional manner, we will impute the desired qualities.
Apple is responsible for the iPod, iPhone, Apple Watch, and AirPods, amongst other products.
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