Dan and Ian break down what makes a great lifestyle business in 2025—one that delivers both strong cash flow and location freedom. They dive into the nuanced tension between building a lifestyle-friendly business and “going big,” and share five essential design principles for creating a business that supports the life you want.
CHAPTERS
(00:00:14) Intro
(00:04:25) Lifestyle Business vs “Going Big”
(00:10:25) Cash Flow Logic that Solves Financial Needs of Founders
(00:19:04) Solid Perspective on Acquiring Customers (Strong Channel Logic)
(00:24:05) You’re Actively Turning Away Customers
(00:28:26) You Can Leave the Business for 4 Weeks Minimum (Cash Flow Does Not Suffer)
(00:34:07) Cash Flow Does Not Suffer Based on Your Location
CONNECT
Dan “at” tropicalmba dot com
Ian “at” tropicalmba dot com
LINKS
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PLAYLIST
“The Tailwind Index” & Dodging Business Blindspots
The Unexpected Downsides of Selling Your Business
Success Without Sacrifice?
http://www.tropicalmba.com/episodes/lifestyle-business-non-negotiables
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