We interviewed Sean Tresvant, Taco Bell’s new CEO. He gives insight into how to be a successful CEO and leader, how to keep a brand hot, and how exactly one tweet from Doja Cat resurrected the Mexican Pizza back on the Taco Bell menu. Which Taco Bell item would you want brought back?
Sean Tresvant has spent his career raising the bar for great brands — spending time at Sports Illustrated and PepsiCo, rising to CMO for Nike’s Jordan brand, and then joining Taco Bell in 2022 as its global chief brand officer. Now he’s succeeding former Taco Bell CEO Mark King, who retired at the end of 2023, which means Tresvant is stepping into the hottest seat in the hottest brand in franchising, where attention will be hard to escape. But he knows his No. 1 mission:
"My job, and our job as the Taco Bell team, is to keep this brand hot," says Tresvant.
How hot is Taco Bell? So hot that it’s reached No. 1 on our Franchise 500 for the fourth year in a row.
Read the full article:
Why Taco Bell’s New Boss Says He’s ‘Not the Dictionary Definition of a CEO’
https://www.entrepreneur.com/franchises/why-taco-bells-new-boss-says-hes-not-the-dictionary/467109
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