How to Outgrow the Competition and Transform Our World

Dr. Melanie van de Velde the Founder of Big Tree Global and the author of Lead Like a Genius: How to Outgrow the Competition and Transform Our World joins the Green Business Podcast.

This episode of Enterprise Radio is on association with the Author Channel.

Listen to host Eric Dye & guest Dr. Melanie van de Velde discuss the following:

1. Why is your book important: What is missing in the way business is currently dealing with climate change and our other major global issues such as pollution, poverty, rising inequality and social exclusion?
2. How do Mozart, Einstein, Picasso and other geniuses relate to your message? What does it take to “lead like a genius” when it comes to sustainability and transforming our world?
3. You mention in your book that purpose-driven companies are now outperforming their competitors, why is that?
4. You state in the book that when it comes to impact initiatives “doing something” isn‘t always the best option. Why is that?
5. With the world always in a seemingly turbulent state how do you feel about the future?
6. Where do you see the biggest opportunities for impact strategies?

Melanie van de Velde PhD, MBA, MSc, is the founder of Big Tree Global.

Many of the insights in her book are based on her research, awarded the Adam Smith Prize for PhD Excellence, nominated by Cambridge University.

Prior to her research Melanie managed Asia Pacific markets at a multi-billion dollar tech company. She worked in senior management at IT start-ups. And she ran an impact business in a Nairobi slum.

With Big Tree Global she supports business leaders and MBA students from around the world with key insights and tools as to how to create powerful impact on our key global issues.

Website: https://www.bigtreeglobal.net

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