Growing a new brand in the prepaid wireless category

Gloria Moucheron, Vice President Exclusive Retailer Channel, at Total by Verizon, the new prepaid wireless brand running on America’s most reliable 5G network joins Enterprise Radio.

Listen to host Eric Dye & guest Gloria Moucheron discuss the following:

1. Can you provide a brief overview of Total by Verizon and its unique offerings in the market?
2. What is the market potential for Total by Verizon, and how does the brand differentiate itself in the category?
3. Can you explain the key features and benefits of the Exclusive Retailer model for potential entrepreneurs?
4. What qualities or characteristics are you looking for in potential Exclusive Retailers for Total by Verizon?
5. How does Total by Verizon support and train its Exclusive Retailers for success?

Gloria Moucheron, a seasoned telecom professional with two decades of traditional retail experience and a remarkable 15-year career in the wireless industry, has recently been appointed as Vice President of the Exclusive Retailer channel at Victra, Verizon’s largest authorized retailer. Moucheron is responsible for building the new prepaid wireless brand, Total by Verizon, leveraging her extensive telecom expertise to propel the nationwide rollout of hundreds of Total by Verizon retail locations. With a diverse background that includes roles at T-Mobile and NexGen Communications, Inc., ranging from sales to executive leadership, Moucheron brings a wealth of experience to her position.

In her new role, Moucheron is focused on overseeing the growth of Total by Verizon and recruiting Exclusive Retailers to join the brand under the Victra umbrella throughout the United States. As the driving force behind the Total by Verizon venture, Moucheron aims to capitalize on the demand for straightforward, no-contract wireless prepaid plans that provide uncompromising network quality. A disruptor in the prepaid industry, Total by Verizon offers competitive pricing, 5G Ultra Wideband network coverage, generous hotspot allocations, and enticing plan benefits, including unlimited talk, text, and data, as well as exclusive offers for Disney+ streaming. With her commitment to empowering customers and expanding Total by Verizon’s reach, Moucheron stands at the forefront of Victra’s next big venture in the wireless industry.

Website: https://total.victra.com

Instagram: https://www.instagram.com/totalbyverizon

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