Create a Business You Love

If you’re like most entrepreneurs, you’ve probably experienced the constant grind of running a business that doesn’t always feel like it aligns with your bigger vision. I get it. You started with a dream, but along the way, things started to shift. Maybe you’ve found yourself bending over backward to please clients who don’t appreciate your work or taking on jobs that drain your energy. That’s exactly how Glen Rosciano, a hardworking plumber, felt before he discovered the secret to transforming his business—and his life.

Glen’s journey from an overworked, frustrated plumber to the CEO of a thriving, value-driven plumbing company is something that can inspire all of us. It’s proof that when you align your business with your deepest values – what I call your Immutable Laws – everything changes. Glen’s story could be your story.

Glen’s wake-up call: realizing what wasn’t working

When Glen first started his company, Westover Plumbing, he did what most entrepreneurs do – he took on every customer he could find. He worked tirelessly, often long hours, trying to make ends meet and keep his business afloat. Sound familiar? But no matter how hard he worked, something was missing. His business didn’t reflect the person he wanted to be. He was constantly dealing with price-haggling clients, chasing payments, and feeling disconnected from the work he loved. There was no joy, no fulfillment – just stress and exhaustion.

When Glen crossed paths with Dhiresha Marshall, a Certified Pumpkin Plan Strategist, everything started to change. Together, they did something that would completely transform Glen’s business: they uncovered his Immutable Laws, the values that define who he is at his core.

Finding your immutable laws: The GPS for your business

For Glen, these Immutable Laws – “On Time Every Time,” “Promises Kept,” and “Top-Notch Quality” – became his guiding principles. These weren’t just words; they were the values he lived by, values he wanted his company to represent. Once Glen clearly identified his Immutable Laws, everything else started to fall into place. His business shifted from chasing clients to attracting the right clients – the ones who appreciated his work respected his values and were willing to pay for quality service.

When you build your business on Immutable Laws, you create a natural magnetism. You stop wasting time on clients who don’t align with your values. You don’t have to constantly explain or justify your prices because your work speaks for itself. And the best part? The clients you do attract are the ones you actually enjoy working with – the ones who trust you, value your expertise and want to build long-term relationships.

The ripple effect of clarity

Glen’s transformation didn’t stop with his clients. His newfound clarity about what mattered most to him allowed him to create a company culture that attracted like-minded employees. He was no longer the lone wolf doing all the work himself. Instead, he was able to build a team that shared his values and upheld the high standards he set for his company. Glen became a true CEO – leading, delegating, and empowering his team to uphold the company’s values, even when he wasn’t there.

To me, that’s the Shangri La of business – being able to step away, take a vacation, or just enjoy a long weekend, knowing that your team will carry on without missing a beat. That’s what happens when your business is built around Immutable Laws. You’re not just training employees to do a job; you’re building a culture rooted in shared values. The result? Excellence becomes the norm, not the exception. And in my office, amazing friendships have been built, too.

Focusing on what truly matters grows your business

The lesson here is simple: When you focus on what truly matters to you, the rest follows. Your Immutable Laws become the lens through which every decision is made. Who you hire, who you work with, and how you operate all flow naturally from these guiding principles. The best part? You’re no longer scrambling to please everyone. You’re building a business that aligns with who you are, and that attracts the clients who value and respect what you stand for.

In Glen’s case, his business has grown exponentially. It’s not just about financial success – it’s about building a business that supports the life he wants to live. He’s no longer frustrated and exhausted; he’s empowered, fulfilled, and able to show up fully for his family, his team, and his community.

What about you?

If you’re struggling to attract the right clients or feeling out of alignment with your business, it’s time to dig deep and discover your Immutable Laws. They’re already inside you, waiting to be uncovered. Once you identify them, they’ll become the foundation of everything you do.

Take it from Glen’s example – when you align your business with your values, you don’t just grow your business. You build something that sustains you, something that brings joy and purpose back into your work. And the best part? You’ll naturally attract more of your best clients, and your business will grow in ways you never thought possible.

So ask yourself: What are your Immutable Laws? How can they shape the future of your business and your life?

You’ve got this!

-Mike

Need a hand? Certified Pumpkin Plan Strategists like Dhiresha have the tools, experience, and strategies to help you get there. Don’t wait -your best clients, your dream business, and a life that reflects your values are all within reach. Visit  https://pumpkinplanyourbiz.com/

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