Company Missions are Over – Focus on Values for a Better Business

When I started my first company, I had a mission:

Eradicate entrepreneurial poverty.

Sounds good, right?

The work my team and I do is dedicated to supporting business owners and entrepreneurs. 

But is that enough to create the kind of passion that sustains A player employees to produce life-changing, transformative success?

No.

Ouch, right?

Your mission? It’s not enough. Once I realized this, I created All In. All In wasn’t written just to sell and add another book to my shelf. My co-writer, AJ Harper, and I realized how timely it is to create a disruptive yet simple and productive system to make your business more successful by being a better human to the humans you hired. 

Why is it timely? After shut-downs and virtual/hybrid modes of work, people saw the writing on the wall: You spend the bulk of your waking hours at work, and sometimes, it doesn’t feel too great. We need more than money. We need substance and sustenance. We need a workplace revolution.

The cornerstone of my business isn’t the company mission, it’s our immutable laws – or as you may call them, your core values. Once we had those in place, every detail of our company – from our time spent there, our relationships, and our output, just started to feel right

We bring our immutable laws organically into everything we do, but some companies need to figure out what theirs are and implement them. I mean now. Now. Are you doing it now? Here are our immutable laws:

• Purpose above all.

1. • We guide entrepreneurs to experience financial, emotional, personal, peace, and security.
   • Be data and process-driven to be most effective.
   • Use customer insights rather than personal opinions to make decisions.
   • We are here to serve. It’s our top priority of priorities.

• Profound simplicity.

1. • Every product we produce, every service we deliver, and every communication we have is boiled down to the essence without compromising the impact of improving the entrepreneurs’ experience.

• Embrace the whole human. 

1. • We embrace the fullness of everyone by understanding each other personally. We respect our uniqueness and differences.
   • Strive to understand challenges and perspectives before making assumptions.
   • Our individual dreams are encouraged.
   • Our collective diversity of thought and experiences strengthens the company.

• Kind Communication.

1. • Be a champion, cheerleader, and proponent for others. 
   • Small gestures have a big impact.
   • Encourage each other’s strengths and have grace with our mistakes.
   • Be kind and thoughtful when speaking to colleagues and customers.
   • Talk about others as if they are in the room.

• Embrace change.

1. • We get excited about the possibilities that change and growth bring.
   • What got us here won’t get us to the next level.

• No Bro Show.

1. • All entrepreneurs and teammates are supported and respected – no matter how they identify.
   • We don’t play the “authority through power” game. We live by “be of service”.
   • Strive for gender inclusivity and equity by avoiding stereotyping.

Now these are the laws we live by. Who knows, we may add to them or edit them at some point. The thing is, this list is the reminder we use to drive our business in the most authentic and helpful way possible while creating sustainable revenue. And isn’t that what you really want?

Make your list now. And if you feel like sharing it with me, put it in the comments section or respond to this email. 

I cannot wait to see what you achieve this year. 

Wishing you tremendous success, health, and wealth.

– Mike

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