Why More Business Leaders Need to Pay Attention to Market Research to Succeed in 2024

Emily Creek, the Senior Director of Customer Insights & Strategy for Stable Kernel’s Market Research division joins Enterprise Radio. Emily is responsible for developing and executing strategic qualitative & quantitative research projects that benefit clients and their customers.

Listen to host Eric Dye & guest Emily Creek discuss the following:

1. First of all, could you share what does Stable Kernel’s Market Research company provide to its customers?
2. Why is market research important right now and why should executive leaders pay attention and use it?
3. What is a strategic way to start in terms of what questions to ask?
4. How can the information/data provided by respondents as prospective customers be translated effectively into insightful intelligence?
5. What are some scenarios where this approach has worked well and made a competitive difference?
6. What best practices would you recommend to make this advice actionable by marketing deptartments, teams and agencies for 2024?

Emily Creek serves as the Senior Director of Customer Insights & Strategy for Stable Kernel’s Market Research Division. Emily is responsible for developing and executing strategic qualitative & quantitative research projects that benefit clients and their customers.

With over 15+ years’ experience gaining actionable insights, Emily has worked across a variety of B2B, B2C, and non-profit industries to refine and position brands, products/services, and messaging. She is passionate about helping organizations better understand their audiences and solve tough business challenges.

Emily holds a BA in Sociology & Psychology from Indiana University, a MBA in Marketing from Georgia State University, and a Principles of Market Research Certification from the University of Georgia.

To learn more, visit Emily’s LinkedIn Profile.

Website: https://marketresearch.stablekernel.com

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