Even if the terminology strikes you as unfamiliar, you’ve likely encountered examples of undifferentiated marketing throughout your day-to-day activities. This marketing strategy is identifiable by its broad approach. Although it can be a risky strategy, it excels at reaching a massive audience that shares one specific value or need.
What is Undifferentiated Marketing?
Undifferentiated marketing (sometimes called a “total market approach”) is a marketing strategy that aims to reach one massive audience with a single, “universal” message.
https://startupmindset.com/undifferentiated-marketing/
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