Kevin Roy, the CEO and Co-founder of GreenBanana SEO, a pay per performance SEO and marketing company passionate about connecting prospects to their business everyday joins Enterprise Radio.
Listen to host Eric Dye & guest Kevin Roy discuss the following:
- What is pay for performance SEO?
- How do you know if you need SEO at all?
- What are the 2 core principles of an effective SEO campaign?
- What are some strategies to increase ranking?
- What are some key factors to consider when assessing the usability of a website in terms of SEO?
Tip: Focus on usability and content relevance as the driving force behind your SEO campaign and everything will fall into place.
Kevin Roy is a performance-driven leader who has built his career around providing vision for profitable growth strategies, products, services, and new market entries. Throughout his career, he has delivered tens of millions of dollars in revenue for private and public organizations in technology, finance, manufacturing, non-profits, retail, defense, biotech, fintech, and many other businesses. As a change agent, he has a proven history of increasing profitability and finding innovative solutions to complex issues.
Kevin excels at building collaborative, cross-functional relationships that improve business outcomes, enhance customer experience, and drive up annual profit margins. As a nationally recognized business owner, Kevin is a champion of marketing, branding, and advertising strategy. He has implemented innovative technologies with SEO, SEM, web analytics, digital commerce, online, and social media spaces, making him a pioneer in digital marketing in the Boston market for over 15 years. His consistent efforts have earned him a top spot in Inc 5000’s Fastest-Growing Companies. Kevin has helped national brand names achieve greater conversions in an ever-complex digital marketing landscape. His expertise in digital marketing, combined with his experience in leadership and his passion for innovation, make him an invaluable asset to any organization looking to grow and thrive in today’s digital age.
Website: https://www.greenbananaseo.com/about
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