The Advantages and Disadvantages of Business-to-Consumer (B2C) Model

The Advantages and Disadvantages of Business-to-Consumer (B2C) Model

 

One of the most well-known types of business models out there is the business-to-consumer (B2C) model. Because it is so widely known and there are many varieties of this model, it can be hard to determine if it’s the right model for your business venture. In this article, we will explore the advantages and disadvantages of the B2C model.

 

Defining the Business-To-Consumer Business Model

Business-to-consumer, or B2C, is a business model where companies sell their products directly to individual customers.

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