Surprising Advantages to Being an Underdog

Mike Sullivan, the President and CEO of LOOMIS, the country’s leading challenger brand advertising agency joins Enterprise Radio. He is co-author of “The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First“.

This episode of Enterprise Radio is on association with the Author Channel.

Listen to host Eric Dye & guests Mike Sullivan discuss the following:

1. What is a challenger brand?
2. Why have you focused your agency exclusively on challenger brands?
3. Do challenger brands have any advantages over category leaders?
4. Can you share a few of your favorite challenger brands?
5. Why is company culture so important for challenger brands?
6. What are some of the ways leaders can build a strong culture?

Mike Sullivan is President and CEO of LOOMIS, the country’s leading challenger brand advertising agency. For more than 30 years, he’s helped some of the country’s most successful companies build their brands. Michael Tuggle is an award-winning creative director and writer with more than 25 years in the ad world building brands and growing companies. Their book is The Voice of the Underdog: How Challenger Brands Create Distinction by Thinking Culture First (BizComPress, Aug. 10, 2020).

Website: https://theloomisagency.com

Social Media Links:
Facebook: https://facebook.com/loomisagency
Instagram: https://instagram.com/theloomisagency
Twitter: https://twitter.com/LOOMISagency
LinkedIn: https://linkedin.com/company/the-loomis-agency

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