Profit vs. Revenue and the Inside Scoop on Events for Founders

Dan and Ian give the inside scoop about their upcoming events strategy and the realization that prompted them to relaunch their hiring search not for an events planner but a business-minded community organizer.

In light of resetting the event strategy for 2024, Dan also chats with the DCx London hosts Seonaid Beckwith, Noel Andrews, and John Ainsworth about how they pulled off one of the best all-time DC events in London last month.

They also give their thoughts in response to a listener’s email: should you optimize for revenue growth, profit growth, or both? Dan and Ian share frameworks for thinking about this and how they think about revenue and profit in their business.

Plus, stick around til the end for a first-timer’s guide on how to max out your DCBKK experience if you’re going (or thinking about going) for the first time.

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Show Notes:

• 0:00:00 Intro
• 0:02:40 Profit vs revenue
• 0:06:05 Revenue growth to exit
• 0:06:35 Conflating profit with personal income
• 0:07:21The Bezos strategy
• 0:08:19 Profit first
• 0:12:35 Classic systems
• 0:14:00 Superhero profitable
• 0:15:50 ROI framework
• 0:21:44 Our 2024 event strategy
• 0:24:18 Join our team
• 0:30:05 How to throw a great event
• 1:05:53 First-timer’s guide to DCBKK

Links:

• Join our team
• DC Events
• DC Black
• 7 Powers by Hamilton Helmer
• Profit First by Mike Michalowicz
• The Art of Gathering by Priya Parker
• The 2-Hour Cocktail Party by Nick Gray

Past guests on TMBA include Cal Newport, David Heinemeier Hannson, Seth Godin, Ricardo Semler, Noah Kagan, Rob Walling, Jay Clouse, Einar Vollset, Sam Dogan, Gino Wickam, James Clear, Jodie Cook, Mark Webster, Steph Smith, Taylor Pearson, Tommy Griffith, Justin Tan, Matt Gartland, Travis Jamison, Ayman Al-Abdullah, Tynan

Additional episodes you might enjoy:

TMBA 688: Mailbag: What Can Scorecards Do For You? And Equity Split Dilemmas
TMBA 702: Millions for Podcasts and Jay Clouse on Memberships
TMBA 689: Re-visiting Our Conversation with Seth Godin
TMBA 711: “Money is Your Responsibility” + News Updates
TMBA 707: Deceptively simple ways to have a better business