In recent years, businesses operating in the e-commerce sector have witnessed a significant rise in fees associated with Multi-Channel Fulfillment (MCF) services. As these costs continue to escalate, it becomes imperative for businesses to adjust their marketing strategies to safeguard their profitability and mitigate the impact on customer acquisition. This article explores practical approaches businesses can employ to counter the challenges posed by rising MCF fees.
What is Multi-Channel Fulfillment?
Multi-channel fulfillment is a strategy employed by ecommerce businesses that sell their products across multiple online platforms, or channels.
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