Innovating Earned PR in an Evolving Media Environment with Jennifer Fortney

The post Innovating Earned PR in an Evolving Media Environment with Jennifer Fortney appeared first on The Founding Moms.

Thurs, October 19, 2023 · 11A CT/12p ET/ 9A PT

*Already a member? Grab your seat!

While the media world continues to shift and change, companies of all sizes are still hungry for the valuable earned media mentions and features that bring an unparalleled credibility. So, what are they to do? Jennifer shares that today, PR is much more than just earned media. It’s more than the newspaper story on a plaque on the wall.

It’s search, reviews, how you use a story to gain even more traction and create content campaigns around it and best utilize the psychology of marketing and story telling to boost sales and donations.

In this workshop, you’ll learn:

1. The state of media today and how it impacts achieving Earned Media.
2. How to tell your story in ways that are helpful to media.
3. Why being a thought leader or industry expert is more important now than ever.

Join Jennifer Fortney of Cascade Communications on October 19th at 11A CT to understand how PR works today!

Let’s Talk About Jennifer

Consistently named one of the top 25 PR agencies in Chicago and one of the Top PR Firms for Startups in the world, Jennifer Fortney is President of Cascade Communications, a boutique, virtual Story Agency, and author of “Pitched: A Simple DIY Guide to Public Relations for Small Businesses”. In her nearly 25-year career in PR and marketing communications, Jennifer has worked with Fortune 1000 companies consulting on, executing and managing campaigns for Jim Beam Brands, Hammacher Schlemmer, Harley Davidson, SC Johnson, Got Milk?, Kraft, Sprint and a variety of small businesses and startups across the country and globally, generating billions of media impressions. A Journalism major from The University of Kansas, she worked in broadcast, sports and in corporate PR agencies. She is a speaker, guest lecturer and was the PR Instructor at SCORE Chicago for 5 years. Jennifer is an expert contributor and guest for several small business and startup media outlets. www.CascadeComms.com

Join The Founding Moms and get workshops like this plus courses to help you learn, our private chat and resources to help you grow, and a pretty darn great community of “entrepreneurs-who-are-moms” to connect. Sign up today.

The post Innovating Earned PR in an Evolving Media Environment with Jennifer Fortney appeared first on The Founding Moms.