From Zero to Six Figures: The Inspiring Journey of Broke Candle Co.

The author started her candle business, Broke Candle Co., following these steps:

1. Establishing the Brand: The author first established her brand name and branding position. She decided on the colors, social media approach, label designs, fonts, logos, and other branding elements. She emphasized the importance of not overthinking this step and just starting somewhere.
2. Creating a Website: The author created a website for her business, emphasizing the importance of owning customer data. She used a platform like Shopify, which makes it easy to create a website by uploading product photos and customizing templates.
3. Pricing: The author priced her products at least three times the cost of goods. For example, if a candle cost three dollars to make and ship, she would sell it for at least nine dollars. She noted that pricing could be adjusted based on customer response and sales data.
4. Promotion: The author promoted her products on various social media platforms, including Instagram, TikTok, Pinterest, and Facebook. She emphasized the importance of posting regularly and consistently, at least three times a week, ideally every day.

Throughout this process, the author didn’t spend any money on ads. Instead, she leveraged her social media following to grow her business. She started from zero and scaled up to a successful six-figure business.

Here are some inspiring quotes from the author based on the provided transcript:

1. “You don’t need to have a lot of money or a large following to have a successful candle business. I did it starting from zero, and so can you.”
2. “I know the step can get very overwhelming with all of the choices that you have, but it’s important to just start.”
3. “Establishing and owning your customer’s data is extremely important. I know it’s daunting to try to create a website, but these days, companies like Shopify make it super easy.”
4. “Your job is to get in front of as many potential customer’s faces as possible.”
5. “Strong brand positioning is the difference between a candle that sells and a candle that doesn’t.”
6. “There’s only one you and you are going to be the differentiating factor.”
7. “It’s going to be really hard when you first start posting, but the really important thing is that you don’t give up.”
8. “The candle market is worth $3.1 billion annually. There are people out there that are going to want to buy your candles, but you have to find them, so post.”

These quotes emphasize the importance of starting, the power of individuality, the significance of perseverance, and the potential of the market. They could inspire someone wanting to start their own business, regardless of the industry.