Bennett Maxwell is the founder of cookie franchise Dirty Dough (@dirty_dough) and host of the Deeper than Dough podcast. He embarked on a transformative journey of self-discovery and personal growth that has shaped both his life and his business.
Watch this interview to learn about creating a company mission statement, finding balance in content creation, and podcasting with a purpose. #dirtydough #cookiecompany #podcast
@bennetmaxwell35 @calibbqmedia @toasttab @dirty_dough
WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the @Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.
Sponsored by: Toast: All-In-1 Restaurant POS — https://bit.ly/3vpeVsc
Chapters:
[2:36] – Dirty Dough 2-Minute Drill
[7:47] – Launching a Podcast
[13:06] – Deciding to See Therapist
[22:09] – Utah Cookie Wars
[34:18] – Selling 1,000 Franchises
Bennett Maxwell is a Restaurant Influencer –
At the age of 28 Bennett Maxwell sold his solar company because he needed change. So he sought the guidance of a therapist.
That introspective process led the entrepreneur to redefine his mission and values, igniting a newfound passion to find joy and fulfillment amidst life’s challenges.
The new mission statement also became the guiding light of his Dirty Dough cookie company.
“I started really searching inward. I didn’t have a mission statement. Now I do. And which drives everything. And my mission statement, which is Dirty Dough’s mission statement as well, is to find joy and fulfillment.” recalls Bennett Maxwell to show host Shawn P. Walchef (@shawnpwalchef) of Cali BBQ Media (https://calibbq.media).
Maxwell has taken his business and approach to mental wellness beyond the walls of the Dirty Dough franchise.
He hosts a podcast titled Deeper Than Dough that serves a dual purpose. While the series acts as a lead source for franchise sales, the primary objective is to inspire and help others.
The platform aims to provide actionable steps and practical advice rather than generic positivity. Bennett Maxwell delves into the strategies and practices that his guests adopt to improve their mental health and overall well-being, enabling the audience to implement those practices in their own lives.
Bennet Maxwell’s journey is a testament to the transformative power of self-reflection and the importance of learning and embracing one’s values.
By openly sharing his personal experiences, engaging in meaningful conversations, and providing actionable advice, he has created a platform that not only serves as a lead generator, but also offers genuine support and inspiration to those seeking joy and fulfillment in their lives.
Through Dirty Dough and the Deeper than Dough series, Bennett Maxwell continues to make a positive impact on his way to reaching his goal of 1,000 locations and inspiring many more people along the way.
Episode Links:
Bennett Maxwell Website: https://bennettmaxwell.com/
Bennett Maxwell Instagram: https://www.instagram.com/bennettmaxwell35/
Deeper Than Dough Podcast YouTube Channel: https://www.youtube.com/channel/UChupJN5vONBenAjvNPdI2Hw
Dirty Dough Website: https://dirtydoughcookies.com/
Dirty Dough IG: https://www.instagram.com/dirty_dough/
Dirty Dough TikTok: https://www.tiktok.com/@dirtydough
ABOUT BENNETT MAXWELL (@bennettmaxwell35):
Bennett Maxwell is a driven entrepreneur with a hugely successful track record in business. As the founder of Dirty Dough Cookie Company, Maxwell has already catapulted the company to an average of one store opening per week. With a big goal of 1000 stores, Maxwell is making sure to stay intentional in keeping his mental health a priority. As host of the Deeper than Dough Podcast, Maxwell speaks to guests to give his audience action items to take care of their well being. He likens himself as an entrepreneur and investor who likes to move fast and grow with other like-minded leaders.
Bennett Maxwell LinkedIn: https://www.linkedin.com/in/bennett-maxwell-703717126/
ABOUT RESTAURANT INFLUENCERS:
Restaurant Influencers is a weekly video podcast series presented by Entrepreneur Media and Cali BBQ Media. Every week host and restaurant owner Shawn Walchef (@shawnpwalchef) talks with business leaders like Rob Dyrdek, Stratis Morfogen, Chris Comparato, Meredith Sandland, and more, about their secrets to Smartphone Storytelling, marketing, branding, and how to show up where customers are engaging online.
Published by Entrepreneur Media – https://entreprenuer.com
Produced by Cali BBQ Media – https://content.calibbq.media
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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
Toast — Powering Successful Restaurants. Learn more about Toast at https://bit.ly/3vpeVsc
https://www.youtube.com/watch?v=BGZYKnuRf6M
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