Closing the Deal: What Happens After the Sale

The post Closing the Deal: What Happens After the Sale appeared first on The Founding Moms.

Congratulations! You’ve finally made the sale and landed that big client you’ve been after for months. All of your hard work has paid off and you’re feeling pretty good about yourself. But what happens next? What happens after the sale?

Many business owners focus so much on closing the deal that they may forget that the real work comes after the sale is made. You don’t want your hard work to be for nothing!

So what do you need to do to ensure that your new client stays happy and satisfied long after the sale?

1. Follow up immediately

The first thing you need to do after closing the deal is to follow up with your client immediately. This could be an email, a phone call, or even a handwritten note thanking them for their business. Let them know that you appreciate their trust and that you’re looking forward to working with them. This can be automated- so after signing a contract or paying, your client gets an email thanking them and telling them you’ll follow up with next steps or you can have them schedule a kick off call with a scheduler in the email. Make sure the email feels personal and keeps your client excited to work with you!

2. Set expectations

Once you’ve made the sale, it’s important to set expectations with your new client. Make sure they understand what your process is, how long it will take to complete the work, and what they can expect along the way. This will help to avoid any misunderstandings or surprises down the road. You should outline a lot of this before the sale, but you can get more detailed with specific dates, materials, etc. after they’ve signed on. This keeps both of you accountable throughout your time working together.

3. Deliver on your promises

This may seem obvious, but it’s worth emphasizing. Once you’ve made a promise to your client, make sure you deliver on it. This means meeting deadlines, providing quality work, and being available to address any concerns or questions they may have. By delivering on your promises, you’ll show your clients that you’re reliable and trustworthy. Set your deadlines a little bit further out than the time you anticipate it’ll take you to finish. For example, if it takes you 3 days to complete a task, give your client a deadline of 1 week. That way you’ll hopefully deliver ahead of schedule, which is always a pleasant surprise for your client. And it also helps bake in time for you in case you have an emergency and need that extra leeway.

4. Communicate regularly

Keeping your clients in the loop is critical to maintaining a positive relationship with them. Don’t leave them in the dark! Make sure to communicate with your clients regularly and keep them updated on the progress of their project, especially if you see any potential delays or roadblocks ahead. This will help to build trust and ensure that they are happy with the work you’re doing.

5. Continue to provide value

After the sale is made, it’s important to continue providing value to your clients. You want them to keep working with you, after all! This could mean offering additional services, providing resources or information relevant to their business, or simply checking in with them periodically. By continuing to provide value, you’ll show your clients that you’re invested in their success and are committed to helping them grow. It’s so much easier to keep working with someone you like and who delivers great work than trying to find someone new. Even if your client doesn’t have any more work for you, if they enjoyed working with you, they’ll definitely refer you to others and help you grow.

Making the sale is just the beginning of a long-term relationship with your clients. By following up immediately, setting expectations, delivering on your promises, communicating regularly, and continuing to provide value, you’ll build long-lasting relationships with your clients that will benefit your business for years to come. So the next time you close a deal, remember that the real work is just beginning!

Need help with any part of your sales process? Want to talk to other entrepreneurs-who-are-moms about all things business? Come join the Founding Moms!

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