Chef Joe Isidori (@joeIsidori) learned a secret to life that has resonated with him since: Cut the BS out. Thanks to leaning into his authenticity online, the Michelin starred restaurateur has built a global brand and growing food empire.
Watch now to learn about opening Arthur & Sons NY Italian, being a successful restaurant brand in the Internet age, and leveraging social media as a wellness tool.
WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, presented by the Toast point of sale and restaurant management technology company? Let us know by leaving a YouTube comment below.
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Chapters:
[2:13] – Joe Isidori’s 2-Minute Drill
[09:31] – Joe Isidori’s Restaurant Portfolio
[14:00] – Finding Your Authentic Voice
[28:06] – The Story of Black Tap
[36:18] – Family and the Restaurant Business
Joe Isidori is a Restaurant Influencer –
For Chef Joe Isidori the key to his success in life and business has been authenticity.
“And at the end of the day, it’s all going to be about one thing. It’s going to be about authenticity. It’s New York Italian,” the founder of Arthur & Sons passionately explains about his food to podcast host Shawn P. Walchef of https://calibbq.media. “Which means it’s got that attitude, it’s got that flavor, it’s got that authenticity.”
After the death of his father Arthur (or Artie), who was his inspiration for being a chef and business owner, Isidori searched internally for happiness. That search materialized to a tribute restaurant entitled Black Tap that harkened back to his childhood days of grabbing a cheeseburger and milkshake on Tuesdays with his father.
While the popularity of Black Tap grew quickly, it skyrocketed when he introduced Crazy Shakes after following his wife’s wishes.
Despite worldwide acclaim online for his decadent, over the top shakes, Isidori found himself struggling again to find his voice.
“The day I started Black Tap as a memory I had with my father. And unfortunately, that memory had faded away and Black Tap had become something else. It was eclipsed by the milkshake. It was eclipsed by worldwide fame.” he says of the experience. “I decided that I was going to just shed the armor, throw it all away. And I was just going to be myself, and that’s what I did. And that was the game plan.”
That game plan has taken Joe Isidori’s empire to even new heights. His NY Italian restaurant Arthur & Sons has amassed an Instagram following that has many followers based purely on Isidori being himself and putting his authentic experience on full display.
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Fortunately, the social media influence of today’s marketplace has also freed him up to be more present in his family’s lives and provided a level of balance he hadn’t previously experienced.
“What social media has done and what I do as a chef and everything; I don’t live and die in my restaurants anymore, but I make sure I run my business accordingly and I make sure everyone’s happy and I make sure they keep coming back. Social media allows me to do that because they still feel me through social media, even if I’m not in a dining room with them.”
EPISODE LINKS:
Joe Isidori Website: http://joeisidori.com/
Joe Isidori TikTok: https://www.tiktok.com/@chefjoeisidori
Arthur and Sons Website: www.arthurandsonsnyc.com
ABOUT JOE ISIDORI (@joeIsidori)
Joe Isidori is a Michelin chef and owner of multiple restaurants, including Arthur & Sons in NYC. Hailing from Yonkers, the restaurateur has built his empire on the foundation of being his authentic self. His father, Arthur, instilled a heart and soul for the people that has helped Joe become beloved like his father was. Now, with his growing social media presence, Joe Isidori is able to balance family life with the expansion of his business ventures.
Joe Isidori Linkedin: https://www.linkedin.com/in/joe-isidori-8843891b/
ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast and video series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders like Emeril Lagasse, Sam The Cooking Guy, and Marguerite Zabar Mariscal, and Rob Dyrdek about their secrets to running a business, modern branding, and how to show up where customers are spending time online. https://restaurantinfluencers.media
• Published by Entrepreneur Media – https://entreprenuer.com
• Produced by Cali BBQ Media – https://content.calibbq.media
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