Authenticity is crucial when it comes to counter-culture brands

Ernie Manansala, the CMO at Drip Drop Distro that is one of the leading brands in the counter-culture category joins Enterprise Radio.

Listen to host Eric Dye & guest Ernie Manansala discuss the following:

1. Can you share a bit about your background in the industry and how you became involved in counter-culture products?
2. What current trends are you observing in the industry, particularly in the realm of counter-culture categories? How are consumer preferences evolving?
3. What challenges do companies face when introducing counter-culture products into mainstream markets, and how can these challenges be effectively navigated?
4. Authenticity is crucial in counter-culture. How can brands maintain authenticity while expanding their reach, especially as they appeal to a broader consumer base?
5. In reaching new customers in the counterculture category, what strategies have you found most effective? How do you tailor marketing and outreach to resonate with a diverse audience?

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Ernie Manansala, the CMO at Drip Drop Distro

Ernie Manansala, the fractional Chief Marketing Officer, is a consummate leader with a track record of over two decades dedicated to the growth and transformation of consumer brand companies, ranging from large multinational corporations to medium-sized entrepreneurial ventures. His illustrious career is defined by his exceptional ability to breathe new life into both thriving and struggling companies, with a consistent focus on building and rejuvenating brand value.

Prior to his role as CMO at Drip Drop Distro, Manansala held pivotal positions in various high-profile organizations. Notably, he most recently served as the Executive Vice President of BlueTriton Brands, a role where he demonstrated his prowess in brand management and strategic leadership. This position allowed him to contribute significantly to the company’s growth and success over a span of nearly two years, from August 2021 to May 2023.

Before that, Manansala was the CMO for Nirvana Sciences. During his time, he held a strategic role in shaping the brand’s future, working both to educate the marketplace and consumers. At Nirvana Water Sciences, he led the corporate and field marketing teams, overseeing critical aspects such as brand strategy, messaging, packaging, new product development, advertising, media planning and buying, PR, partnerships, social media, field marketing, retail marketing, vehicle programs and experiential sampling.

Manansala also acted as President and Chief Marketing Officer for Outlaw Energy, a premium energy beverage vertical specially crafted to nurture emerging brands. His strategic vision and marketing acumen played a crucial role in positioning Outlaw Energy for success.

It is easy to see how Manasala has made a lasting impact in the beverage industry. He further left his mark during his time at Fuze & NOS Beverages (Coca-Cola) alongside beverage guru Lance Collins. These experiences cultivated his deep understanding of the industry, making him a trusted name in the beverage world and igniting his passion and hunger for additional challenges.

As a testament to his entrepreneurial spirit, Ernie Manansala founded KOLAB AGENCY, Inc. in 2010, a pioneering force in the field of digital marketing. His entrepreneurial venture ultimately gained recognition and was acquired by Amass Capital.

Ernie is also distinguished by his unwavering motivation, results-driven mindset, creativity and boundless passion for his work. He upholds the highest standards in all his endeavors, consistently delivering exceptional results whether in small private startups or global public enterprises.

His multifaceted expertise spans across various domains, including direct and indirect sales management, strategic brand marketing, production, co-packing, packaging, budgeting, forecasting, profit and loss management, financial modeling, operations and logistics.

Manansala is especially recognized for his expertise in brand strategy, media development, advertising, creative direction and new flavor/product innovation. Further, he is particularly adept at identifying and leveraging partnerships with athletes, musicians and celebrities to elevate brands to new heights.

Ernie continues to be an influential force in the world of marketing, branding, and business, shaping the future of consumer brands like his latest venture, Drip Drop Distro.

Website: https://dripdropdistro.com

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