Adding Value to Your Email Newsletter

The post Adding Value to Your Email Newsletter appeared first on The Founding Moms.

Email newsletters are a great way to stay in touch with your subscribers and keep them engaged with your brand. Providing value to your email newsletter subscribers should be a top priority- after all, it’s part of your owned media, which means you can control a lot more than social media, where you’re at the whims of their algorithms.

Email keeps your brand top of mind in between purchases (and can potentially persuade someone to purchase when they otherwise might not.) When you send emails that serve your audience, your open rates will shoot up. When you craft missives that lift your recipients’ spirits, you’ll see sales skyrocket.

So what should you include to add more value to your email newsletter?

Focus on Your Audience

The first step in creating valuable email newsletters is to understand your audience. You need to know what your subscribers are interested in and what they want to achieve. What did they think they were going to get when they signed up? You can do this by conducting surveys, asking for feedback, and studying your analytics. Once you know what your audience likes, you can tailor your content to meet their needs. Whether you’re sharing tips and tricks, news and updates, or promoting your products or services, make sure it is relevant to your subscribers. You don’t want them unsubscribing because your content doesn’t interest them or you’re spamming their inbox!

Keep it Brief

Your subscribers are busy people, just like you, so respect their time by keeping your emails brief and to the point. Stick to one or two key messages and make sure they’re clearly communicated. Use bullet points, bold headings, and short paragraphs to make your content easy to skim. Avoid using industry jargon or technical terms that your subscribers may not understand. Keep your language simple and accessible to all. Images and GIFs are great to use to keep people visually engaged, and are easy to create with tools like Canva.

Share Exclusive Content

To provide value to your email subscribers, consider sharing exclusive content that is not available on your website or social media channels. This could be as extensive as an e-book, a white paper, or a downloadable resource like a printable planner, or as simple as exclusive tips and tricks or a discount code. This will make your subscribers feel special and encourage them to remain loyal to your brand. Be sure to make it clear that the resource is exclusive to your email subscribers so they know your newsletter is one not to miss.

Be Consistent

Don’t send out an email one week and then disappear for the next two months. Consistency is key when it comes to email newsletters. Set a schedule that works with your business and stick to it. Your subscribers will come to expect and look forward to your emails on a regular basis. This will keep them engaged and invested in your brand.

Call to Action

Finally, always include a call-to-action (CTA) in your email newsletters. This could be promoting a new product, asking subscribers to follow you on social media, or encouraging them to reply and start a conversation. Your CTA should be clear, concise, and relevant to your content. Make it easy for your subscribers to take action by including multiple buttons or links- some people will click at the beginning of your email, some may need to read more before clicking, so make sure there’s multiple points where they can click through.

Providing value to your email newsletter subscribers as an entrepreneur is crucial for building brand loyalty and keeping readers engaged. By focusing on your audience, keeping your content brief and to the point, sharing exclusive content, being consistent, and including a call-to-action in your emails, you can provide valuable content that will keep your subscribers coming back for more. Remember, your subscribers have trusted you with their email addresses, so make sure you’re delivering content that is worth their time.

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