7 Fact-Finding Strategies Entrepreneurs Must Pursue Before Product Development

Michael Goldsby who is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University, and co-author of: Design-Centered Entrepreneurship, Second Edition joins Enterprise Radio.

This episode of Enterprise Radio is on association with the Author Channel.

Listen to host Eric Dye & guests Michael Goldsby discuss the following:

1. How can people make progress when they feel stuck?
2. How can people reframe problems to help them find solutions?
3. What is the process for going from an initial idea to a successful solution?
4. What is the science behind coming up with ideas that work in the marketplace?
5. How can someone be creative and good at following through on ideas?
6. How can a company figure out who their real customers are?

Michael Goldsby is Stoops Distinguished Professor of Entrepreneurship and Chief Entrepreneurship Officer at Ball State University. Rob Mathews is Executive Director of the Entrepreneurial Leadership Institute at Ball University Min Basadur is Professor Emeritus of Innovation at McMaster University, Canada, and founder of Basadur Applied Creativity. Their new book, Design-Centered Entrepreneurship, Second Edition (Routledge, May 6, 2022), provides a research-driven, step-by-step approach to creative problem-solving.

Websites: https://www.basadur.com 

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LinkedIn: https://linkedin.com/company/mind2momentum

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