Every Pitch Has Two Intentions
Over the years we’ve given talks on Pitch preparation at organizations from corporate retreats to writer’s conferences. We begin by asking participants to write down the intention of their presentation. Their intention is obvious, pitch the product or service they have spent months, even years developing. They look at us as if we’ve asked them to describe the color of their green hat.
The concept of intention is not as straightforward as the people in the green hats imagine.
https://startupmindset.com/using-the-hidden-pitch-to-land-more-clients-customers-and-investors/
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