Although they sound similar, business objectives and marketing objectives are far from the same. Both are important to understand when running a business, they both serve very unique roles. In this article, you’ll learn the difference, and how to feel confident setting them both.
What is Marketing?
Marketing is an umbrella term used to describe various techniques through which a business reaches and engages with consumers. Many different styles of marketing can be used to interact with a business’s audience, but the primary goal remains the same: generate public interest in what your company has to offer.
https://startupmindset.com/understanding-the-difference-between-business-objectives-vs-marketing-objectives/
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