The future of business is in your hands: your smartphone. Innovative New York Restaurateur Stratis Morfogen joins us at the MURTEC Conference in Las Vegas to talk about using new technology at his Brooklyn Dumpling Shop and other creative dining concepts, and how to be disruptive.
WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, sponsored by the Toast point of sale and restaurant management company? Let us know by leaving a YouTube comment below!
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CHAPTERS:
[03:05] – Stratis Morfogen 2-Minute Drill
[12:17] – Practicing “Digital Hospitality”
[16:23] – Having a Voice Online
[21:36] – Using New Restaurant Technology
[23:45] – Creating Online Content
Stratis Morfogen is a Restaurant Influencer —
The author of “Be a Disruptor” and co-founder of Brooklyn Dumpling Shop and other innovative concepts in New York City prides himself on seeing the curve and also remaining ahead of it.
“I want to be able to tell my grandkids that during COVID 2020, I did something,” Morfogen said on the Restaurant Influencers podcast, hosted by Shawn P. Walchef of https://calibbq.media. “These are things we need to learn from COVID. In times of need, hospitality stands up.”
• SIGN-UP FOR SHOW UPDATES: https://restaurantinfluencers.media
Typically, a change in circumstances creates opportunities. Morfogen took that opportunity to do what he has always done, push the envelope to better serve the customers.
Brooklyn Dumpling House took a crowd favorite from the popular Brooklyn Chophouse menu, and made it available for customers in a unique fashion. Brooklyn Dumpling House puts an update on an old-school quick service method, but adding technology to the classic Automat.
Stratis Morfogen spent years studying the Automat history, and more importantly, what made it fail and eventually phase out. He realized two things: it was missing technology, and the lack of human presence at any point in the transaction.
“People don’t want a relationship with a tin can,” Morfogen explains of the Brooklyn Dumpling House’s one-of-a-kind setup. ”I’ve created half the room as an automat, which is about 24 lockers, and the other half is a glass kitchen. So now you can actually see the product being made.”
Technology and customer service have always gone hand in hand for Morfogen.
Stratis Morfogen has put that mindset into action by implementing an NFT Lounge in the Brooklyn Chop House. The exclusive lounge allows members to buy into its amenities on a tiered level. The initial rollout is just the beginning of his exploration of the metaverse as an asset to his business.
WHAT DID YOU LEARN from this interview? Let us know in the comments. https://restaurantinfluencers.media
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EPISODE LINKS:
• Stratis Morfogen Instagram – https://www.instagram.com/stratis_morfogen
• Order Be a Disrupter Book – https://www.amazon.com/exec/obidos/ASIN/1510773762
• Brooklyn Dumpling Shop – https://www.brooklyndumplingshop.com/
NOMINATE A RESTAURANT INFLUENCER — Do you know someone or a restaurant who is great on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.
SIGN-UP FOR SHOW UPDATES – https://restaurantinfluencers.media
SUBSCRIBE TO RESTAURANT INFLUENCERS PODCAST – https://link.chtbl.com/RIpodcast
ABOUT STRATIS MORFOGEN (@STRATIS_MORFOGEN):
Stratis Morfogen has been one of the most innovative names in New York City’s hospitality scene for decades. From bringing the famed Fulton Fish Market online in 1997 to pioneering the automat movement with Brooklyn Dumpling House to opening a 25,000 square foot venue in Times Square during the pandemic, Morfogen continues to disrupt the status quo.
• Stratis Morfogen on LinkedIn: https://www.linkedin.com/in/stratis-morfogen-29a878108/
ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online.
The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia).
• Entrepreneur Media – https://entreprenuer.com
• Yelp for Business – https://biz.yelp.com
• Cali BBQ Media – https://calibbq.media
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SPONSORED BY TOAST:
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
Toast — Powering Successful Restaurants
• Learn more at https://bit.ly/3vpeVsc
https://www.youtube.com/watch?v=BmUT-IN6AZI
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