Repurposing Content for Impact – And Efficiency in Your Business

I used to think that if I shared one thing one time, the entire world would hear it. 

Needlessly, I’ve worried that I’m repeating myself, prompting an eye roll from readers and audiences. I’m learning that just because you have said it before, doesn’t mean you should never say it again.

This is a recent lesson I learned. A few weeks ago I hosted a workshop to teach small business owners how to navigate through a recession. I’ve been talking about recessions, and a recession response and how to manage it for quite a while now. The content I shared with the workshop had a few repeats of what I’ve shared in other forums in the past. 

Maybe I said it before, but it was new to them. Their circumstances were unique to them, and so in this four hour workshop, we were able to buckle down and build strategies around their individual needs.

You don’t have to reinvent the wheel. If you have a powerful offering you know will serve others, get it out there on as many platforms as you can. Share it over and over again. 

When creating content, consider what’s been well received in the past. It’s not about being lazy and repackaging for convenience, it’s about efficiency. When you repurpose content, remember the purpose portion and make sure you’re serving well.

Repetition gets the message out. Sometimes hearing it in different ways helps people get more out of what you’re communicating. It all depends on how it lands with them at that moment. And, it opens up more opportunities for questions leading to a deeper understanding that they can apply to their business. 

Repeat away!

Wishing you health and wealth. (And yes, I’m repeating myself there.)

-Mike

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