Spotify is the undisputed market leader in music streaming, with over 130 million users. Apple is a distant second, with approximately 72 million users. What did Spotify excel at? Simple. They used market segmentation to attract the correct audience, which fueled their expansion. This is how they accomplished it: Promote Your Brand to a Large […]
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https://onentrepreneur.com/market-segmentation-of-spotify-and-apple-music/
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