Dipping into your archive and giving a fresh take on quality pieces is a great way to extend your ROI, but it’s not effective to take the existing newsletter content and paste it into a blog post – it’s lazy.
Repurposing content means taking some of the same raw materials – research, original interviews, relevant theories, graphics or formatting designs – and reworking them to create new value. Read more…
Recommended: Why Twitter for Small Businesses?
https://blog.40billion.com/2022/07/28/jul-28-how-to-do-more-with-less-smarter-content-marketing-strategies/
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