An essential skill needed to be in business today is the ability to see an opportunity for growth. While there is value in specializing in one signature product, it’s necessary to keep an open mind about when and how to expand your offerings.
If given the right amount of thought and effort, creating a range of products won’t have the impact of diluting your brand. For example, if you make custom leather bags, you could explore the possibility of extending your collection to include shoes.
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