Restaurant Consultant and Social Strategist Kyle Inserra (@kyleinserra) has learned that the secret to TikTok isn’t perfection — it’s about at-bats.
“It’s how we consume content now,” Kyle Inserra says of TikTok and social media. “Short form, entertaining, super engaging, organic content.”
Watch this Restaurant Influencers interview to learn how the content creator, TikTok master, and real estate advisor approaches the craft of social media marketing for business and branding.
WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, sponsored by @ToastTab? Let us know by leaving a YouTube comment below!
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CHAPTERS:
[00:59] – About Kyle Inserra
[01:37] – Why Use TikTok?
[05:44] – Your Vibe Attracts Your Tribe
[08:39] – Hospitality Online and In Person
[11:26] – Turn Your Staff Into Your Show
Kyle Inserra is a Restaurant Influencer —
The man of many hats, known for his work at Sabre Real Estate and as the host of the National Restaurant Owner’s Podcast, Kyle has never been afraid to conquer new territory or share his story.
His latest social media conquest? TikTok.
• FOLLOW Kyle Inserra on TikTok @restaurantresource
Joining the booming app at first as a way to embarrass his daughter, the decorated dad quickly found his own voice on TikTok (https://www.tiktok.com/@restaurantresource). Combining his social success in the real estate field with his first-person stories from his time in the hospitality industry, Kyle is using the latest platform as a way to inform and inspire.
While many professionals dismiss TikTok due to its playful name and association with a young audience, Kyle quickly points out that legacy news brands such as The Washington Post are using TikTok as a way to share stories and meet consumers where they’re at.
Though Kyle jokingly joined the platform as a way to poke fun at his daughter, he quickly realized that the real power of the app was not him posting goofy dance videos.
After some searching, Kyle quickly caught on that this teaching expanded to sales and other parts of business. What was missing? Restaurant advice.
Having owned and operated his own restaurant, Kyle has plenty of perspective to offer active owners who are looking to stay afloat. Like many stories, it’s the pain points in his stories that provide the most direction.
“I was by no means the perfect restaurant owner,” admits Kyle. “I learned a lot by making a lot of mistakes. So, my idea was, let me get on here and talk about all the mistakes I made, the things I learned and just put it all out there as a way of, ‘Here’s what I did, don’t do this.’ And if I could help anybody? Restaurant owners are sometimes one piece of information away from saving their business.”
Being himself has always worked for Kyle and TikTok is no different. Though many professionals fear pivoting and pandering due to the youthful association of the app’s initial audience, the platform like Facebook, Twitter and Instagram before it has proven powerful for businesses and entrepreneurs looking for greater engagement.
“It’s a next level way to connect to your customers,” closes Kyle. “It’s a really cool thing.”
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EPISODE LINKS:
• Follow @KyleInserra on Social Media – https://www.instagram.com/kyleinserra/
• Connect with Kyle Inserra – https://kyleinserra.space/
• Kyle Inserra Interview on Digital Hospitality – https://calibbq.media/kyle-inserra-real-estate-restaurant-industry-dh095/
NOMINATE A RESTAURANT INFLUENCER — Do you know someone who is killing it on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.
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ABOUT RESTAURANT INFLUENCERS:
Are you SICK and TIRED of scrolling through your social media feeds and not seeing your business anywhere?
Welcome to the Restaurant Influencers podcast series, sponsored by Toast (@toasttab).
Every week host Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online.
The weekly digital series (audio, video, writing, images) is hosted by Cali BBQ Media Founder Shawn P. Walchef and presented by Entrepreneur Media (@entrepreneur), Yelp for Business (@yelp), and Cali BBQ Media (@calibbqmedia).
• Entrepreneur Media – https://entreprenuer.com
• Yelp for Business – https://biz.yelp.com
• Cali BBQ Media – https://calibbq.media
https://restaurantinfluencers.media
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SPONSORED BY TOAST:
Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.
Toast — Powering Successful Restaurants
Learn more at pos.toasttab.com
https://www.youtube.com/watch?v=GFyDWVFqC80
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