Many experts agree that influencer marketing as a marketing strategy is surging right now. Why? The largest reason is social proof.
According to research firm Yankelovich, Americans are exposed to 5,000 advertisements a day. Overwhelmed consumers are now experiencing “banner blindness” as they mentally tune these ads out. Read more…
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https://blog.40billion.com/2022/04/19/apr-19-how-to-get-started-with-influencer-marketing-campaigns/
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