ANDRÉ VENER of Dog Haus on Effective Branding Strategy — Restaurant Influencers (RI020)

ANDRÉ VENER of Dog Haus on Effective Branding Strategy — Restaurant Influencers (RI020)

Andre Vener helped create a household name in Dog Haus (@doghausdogs) with a dynamic approach to classic food choices. Watch this interview to learn about launching successful restaurant brands, franchising, elevated hot dogs, and scaling with ghost kitchens.

WHAT DID YOU LEARN on this episode of the Restaurant Influencers podcast, sponsored by the Toast point of sale and restaurant management company? Let us know by leaving a YouTube comment below!

• Improve Your Restaurant with Toast: https://bit.ly/3vpeVsc

CHAPTERS:
[02:13] – Dog Haus 2-Minute Drill
[04:23] – What is Craft Casual?
[06:05] – Partnering with Live Nation
[08:56] – Opening Ghost Kitchens
[18:46] – Switching To Toast

André Vener is a Restaurant Influencer —

Hot dogs have carved out an indelible place as a classic food choice from all walks of life. Typically relegated to backyard grills and stadiums, Andre Vener and co-founders Hagop Giragossian and Quasim Riaz have used stadium cuisine as the foundation for an elevated culinary experience.

“The first venue that we went into officially with Dog Haus was the Rose Bowl.” the entrepreneur and restaurateur tells Restaurant Influencers podcast host Shawn P. Walchef of https://calibbq.media. “They never had an outside food vendor have a brick and mortar inside there. They called us up and said, hey, you’re the hometown heroes. We’d love to have you here.”

• SIGN-UP FOR UPDATES: https://restaurantinfluencers.media

André Vener and his colleagues started Dog Haus to have fun and bring something that they loved to the world: quality food and a great atmosphere.

Accelerated growth is not a new concept to Dog Haus. Just 18 month after its initial opening in 2011, the restaurant company had already expanded to three spots. Partnerships with LiveNation and Michael Montagna from Kitchen United are helping push the brand forward in astronomical ways.

“Branding is everything,” André Vener says. “I think you first got to know your brand and put all of your attention to figure out who you are and just brand, brand, brand.”

NOMINATE A RESTAURANT INFLUENCER — Do you know someone or a restaurant who is great on social media? Let us know by emailing influencers@calibbq.media or sending the @calibbqmedia team a DM on social media.

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EPISODE LINKS:
• Dog Haus on Instagram – https://www.instagram.com/doghausdogs/
• Dog Haus YouTube Videos – https://www.youtube.com/doghausvideos
• Dog Haus App – https://app.doghaus.com/
• Dog Haus Online – https://doghaus.com/

WHAT DID YOU LEARN from this interview? Let us know in the comments.

SIGN-UP FOR SHOW UPDATES – https://restaurantinfluencers.media
SUBSCRIBE TO RESTAURANT INFLUENCERS PODCAST – https://link.chtbl.com/RIpodcast

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ABOUT ANDRE VENER AND DOG HAUS (@doghausdogs):
Dog Haus is Southern California’s craft-casual hot dog concept founded by partners Hagop Giragossian, Quasim Riaz and André Vener with a passion for creativity, quality and commitment to community. The first Dog Haus opened in Pasadena in 2010 offering signature 100% all-beef skinless Haus Dogs, Haus Sausages and 100% natural black angus beef burgers on grilled King’s Hawaiian Rolls. Regularly partnering with world renowned chefs to come up with creative signature monthly LTOs (limited time offerings) is one of the many factors that makes Dog Haus unique. The company has franchises throughout the United States as well as several ghost kitchen locations in Pasadena, CA and Chicago, IL.
• André Vener on LinkedIn: https://www.linkedin.com/in/andrevener/

ABOUT RESTAURANT INFLUENCERS:
Welcome to the Restaurant Influencers podcast series. Every week host and restaurant owner Shawn P. Walchef (@shawnpwalchef) talks with leaders in restaurant and hospitality about their secrets to Smartphone Storytelling and how to show up and engage where customers are spending time online.
The entire team at Restaurant Influencers is thankful for Toast (@toasttab) for being the primary sponsor of this show and allowing us to share the stories of successful digital first restaurateurs all over the world. Schedule a Toast Demo: https://bit.ly/3vpeVsc

• Entrepreneur Media – https://entreprenuer.com
• Yelp for Business – https://biz.yelp.com
• Cali BBQ Media – https://calibbq.media

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RESTAURANT INFLUENCERS IS PRESENTED BY TOAST:

Restaurant Influencers is brought to you by Toast, the powerful restaurant point of sale and management system that helps restaurants improve operations, increase sales and create a better guest experience.

Toast — Powering Successful Restaurants

• Learn more about Toast at https://bit.ly/3vpeVsc

https://www.youtube.com/watch?v=h8BCCGuVaYA

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