The freemium business model is considered a pricing strategy. A basic product or service (typically a digital offering such as software, media, games, or web services) is provided free of charge. At the same time, more advanced features must be paid for by the customer. This type of revenue generation has become popular over the past decade or so; thanks to companies like Pokémon Go. But how exactly do businesses turn their free products into paying customers?
https://startupmindset.com/7-examples-of-the-freemium-business-model-working-extremely-well/
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