What a Full-Service Amazon Marketing Agency Can Do for Your Business

Amazon is consistently seen as the place to me for aspiring and established business owners alike. However, like any success in business, ranking in any number one spot on Amazon’s search results can be tricky. With literally millions of competing stores all vying for the attention of over five billion monthly visitors, it’s safe to say that the marketplace is crowded. 

However, it’s still possible for small and large business owners alike to do well on the platform, with many investing in the help of an Amazon agency to ensure their marketing and PPC campaigns are best-placed for success. Many business leaders find it challenging to keep up with the daily happenings of their Amazon account on top of all their other duties, so it can be useful to bring in a team of experienced hands to handle the more strenuous tasks. With this in mind, what can a full-service Amazon marketing agency do for your business?

Optimise Listings and Product Titles

Most business owners are familiar with SEO terminology and its tools – after all, having a website is vital for survival in this digital age. However, many are unfamiliar with the concept of Amazon SEO, which primarily focuses more on making product titles, descriptions, and overall listings easily digestible for customers (as well as their mysterious algorithm). 

When coupled with the fact that (as with classic SEO) the rules and regulations of Amazon’s platform are constantly changing, it’s no surprise that many business owners have trouble keeping up with how to optimise their content on the platform. As a result, many are stuck having to pay to sponsor their own products in order to rank higher in Amazon search results.

However, with an Amazon agency, this problem is not so pronounced, as there is typically a whole team whose jobs are simply to keep up with Amazon SEO and marketplace regulations. With their proven knowledge and experience, there is a better chance of your products ranking organically on the platform and staying at number one for longer.

Manage PPC Ad Campaigns and Sponsored Products

While it is generally best to rank organically for as many products as possible, this does not mean that PPC ads and sponsored products are obsolete. Far from it, in fact! Sponsored products are essentially a form of native advertising where the average customer may not notice the ‘sponsored’ badge on a product that indicates it is being promoted above organic rankings. As a result, many businesses undergo PPC ad campaigns while at the same time trying to rank organically.

However, keeping track of multiple sponsored products all at once is not an easy task, especially since such campaigns often come with daily data that requires analysis in order to understand which elements of your marketing plan need to be changed and which are likely to be most rewarding.

Give You Time to Think

One of the most often-cited benefits of working with an Amazon marketing agency is the amount of free time for extra development business owners receive in return. While expert agency teams handle everything from customer service to marketing and PPC ads, you can be researching the wider market, developing a platform (such as a website) that is independent of Amazon, and inspecting possible future products or areas of expansion for your business.

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