Top 13 eBay Alternatives: The Best Websites to Sell in 2022

So you’re in a funk with eBay, or maybe you’re just looking out into the big wide world of platforms to sell online, to see what opportunities lay yonder. Either way, you’ve ended up here, and you wonder about the top alternatives to eBay and which ones will suit you most. 

No one can deny the power of eBay: Since 1995, eBay has held its place as one of the largest marketplaces in the world. It has turned thousands of hobbyists into PowerSellers and allowed thousands more to run profitable, at-home businesses. However, the eBay marketplace has evolved significantly in recent years, and various policy changes have prompted an exodus from eBay, as sellers look for other, more lucrative online marketplaces. 

Where there’s a will there’s a way, and this rise in need for other platforms has produced more options than you can shake the proverbial stick at. So what are these eBay competitors? 

Below you’ll find a description of each site, some information about who that marketplace is best suited to and a direct comparison to eBay.

Online Selling Sites like eBay: Try the best alternative places to sell in 2022

• Amazon

• Etsy

• Bonanza

• Craigslist

• eBid

• Rakuten

• Newegg

• eCrater

• Ruby Lane

• Walmart

• Your Online Store

• Niche-Specific Sites

• Your Suggestions

1. Amazon

Amazon: A Major Marketplace like eBay, but Cheaper

It’s almost hard to believe that once upon a time Amazon was simply an online bookstore that dropshipped much of its inventory. The world’s largest online book store, sure, but it only sold books. It has since exploded into one of the world’s most visited websites, which offers millions of products across a range of product categories.  

Amazon is similar to eBay in that you’re opting into a very large marketplace that a lot of buyers trust, but the massive customer base comes at the price of higher fees and more competition.

In saying that, the large number of people looking to buy is a definite plus. With larger platforms like these, you need to think of it as getting a smaller slice of a larger pie. The slice may be a smaller in proportion to the whole pie, but the size of the pie means that you’re still getting a decent amount. This huge traffic volume is probably the main reason that Amazon’s Sellers Choice profitability rating was similar to eBay’s. 

Amazon also uses a built-in algorithm that will recommend your products to people who might be interested in them based on their search histories. The vast majority of purchases are made through the Amazon buy box.

How Amazon Compares Directly to eBay

Want to know exactly what you’ll get with Amazon that you haven’t had with eBay? Here’s the list:

• Amazon is similar to eBay in that they’re both large networks with a very large range of product categories. 
• eBay is essentially an auction house, so unless you choose to list your item as “Buy It Now” people will bid to buy and it might take a week to sell an item. Amazon is a traditional retail setup, and sales are instant with a fixed price. 
• eBay charges sellers for listing on the site, regardless of success, as well as taking a commission when a sale is made. You can list on Amazon for free, which is safer (you have nothing to lose if a listing is unsuccessful), but you’ll pay $0.99 per item sold on top of the commission for the sale if you have a basic, free seller’s account.
• eBay isn’t great about providing extra services to buyers, as it doesn’t actually sell anything itself. It’s up to the sellers to make good on eCommerce customer service. Amazon, by comparison, offers numerous perks for those who’ve paid for the Prime membership (including 2-day shipping on all qualified orders), and all around-great customer service, which act as incentives to draw in more repeat buyers. 
• Amazon does make it simpler for smaller sellers to fulfill customer orders on its website with the Amazon Fulfillment Network (AFN). Amazon’s supply chain can store inventory closer to customers, get shipments to customers on time, and handle customer service – something that eBay does not do.

Who is Amazon Best Suited To?

Almost anyone, selling almost anything, will be able to run a business on Amazon. The sheer diversity of prospects is a powerful enticement. You just have to make sure that your prices are competitive enough to be a contender without sacrificing too much of your profit margins. If you’re a small seller, this can be a bit more of a challenge, as there will be others selling in large quantities making pricing very competitive. That’s where you need to make sure you’re selling the right products.

How to Succeed on Amazon

One of the best ways to get ahead in a competitive space like this is to do a little market research into what you want to sell before you commit time, energy, and capital to actually selling it.

You can get an idea of how well a product will perform with the SaleHoo Labs. You can simply select a category (or select “all” categories), filter your products to see the ones with the highest success rate for the lowest competition, and you’ll see some top options for you.

This way, you’ll be able to sniff out some great product options for you to sell. You’ll also get a smattering of additional information, like the average sale price or how many listings there are for that product. It’s well worth checking out, especially if you plan to sell on Amazon. 

If you’d like to see the most recent market research that we’re done for you, you can always see our Market of the Week posts here. Some example ones you could look at are:

• Cellphone stands
• Earphones
• Silicone Adhesive bras
• e-Juice

These are just a few options that we’ve already looked into. Whatever you’d like to sell on Amazon, you can research it easily for yourself in the lab.

2. Etsy

Etsy (as well as Ruby Lane): The Artsy-Crafty Platforms

Etsy is doing very well as an online selling platform. It started in 2005 as an online community for crafters, artists and vintage enthusiasts, based in an apartment in Brooklyn, New York. Now it has 1.6 million active sellers, and 26.1 million active buyers. Not bad! It came out on top as the Sellers’ Choice for ease of use, and it was the top pick for profitability after giants Amazon and eBay.

Etsy specializes in handmade and vintage goods, as well as craft supplies. Yes, this does limit what you can list on the network, and you might find that this rather niche-specific market isn’t for you.

If, however, you are looking for the best home decor products to sell, you make geeky things, like costumes, jewelry, fashion accessories, cool gifts, and any number of other crafty items (or you know how to source quality vintage items or wholesale craft supplies), this is definitely the place to sell it all. 

How Etsy Compares Directly to eBay

Want to know exactly what you’ll get with Etsy that you haven’t had with eBay? Here’s the list:

• You can sell pretty much anything on eBay (and yes, Amazon, too), whereas Etsy caters to the handmade/vintage/boutique niche.
• eBay has mass-sold items and big brands, while Etsy’s buyers enjoy the unique nature of the products they’re getting.
• Etsy is similar to eBay in that they both charge a listing fee, however:
  • eBay listings are up to 10 days, or 30 days for fixed price, while Etsy’s listings last 4 months. This means your listings will last 4 times as long on Etsy before you’ll have to renew them. 
  • Etsy is cheaper charging only $0.20USD listing fee per item, and a fixed 3.5% commission. This fixed pricing model is much simpler than Amazon and eBay!
• eBay is an auction site, whereas Etsy is for direct sales.
• eBay gets more traffic than Etsy with its larger market and audience. 
• Etsy has better support, coming out several places higher than eBay on their Sellers Choice communication rating.

Who is Etsy Best Suited To?

Etsy is clearly best suited to any merchants with handmade items, vintage items, or craft-related resources. If you are an online seller who either produces your own unique product, or you source items that suit this market, then this selling platform is exactly what you’re looking for. 

How to Succeed on Etsy

If you create your own products, then by all means go ahead and list them and see how you go. If you’d rather give Etsy a go with some wholesale products, you have to be careful what you sell. You should read Etsy’s Seller Guidelines before selling on this network.

Basically, Etsy is a place for unique goods or the supplies for making them. So if you’re not making your own unique goods, stock up on the supplies instead by searching in the SaleHoo directory for “craft supplies,” or search for specific types of supplies such as “fabrics” or “beads” or “clasps.” 

Some examples of items (and links to trusted supplier pages) that could provide what you need are:

• Basic craft supplies
• Beautiful beads, buttons, etc.
• Fabrics
• Jewelry-making supplies
• Vintage items from the 1950s through to the 1980s

There are many others you could look into, the above are just a few of the trusted suppliers available to you in the SaleHoo directory.

Selling Platforms Similar to Etsy

I thought it worth mentioning that there are a few other sites like this one now, claiming to have more unique goods than websites like eBay and Amazon. Two in particular are doing very well. If you are interested in tapping into this market, then it could be worth trying your luck with:

• Bonanza: This platform’s slogan is “Find everything but the ordinary”: Any quirky or unique-style items are great here. You’re allowed to sell a wider variety of wholesale goods here, and it’s becoming a very popular network. We’ll talk more about Bonanza in the next section.  
• Ruby Lane: With a claim like “The world’s largest curated marketplace for vintage & antiques,” you’re better off selling vintage-style goods and actual antiques here. Ruby Lane’s strength is customer service, as reflected in their Sellers Choice customer service rating. 

Look around these marketplaces to get an idea of the types of products people are selling, and then find suppliers for those types of items to start selling on these networks. 

3. Bonanza

Bonanza: A Fast-Growing Online Marketplace

Bonanza is headquartered in Seattle and, though it’s relatively new to the e-commerce scene, it’s doing incredibly well. The Bonanza marketplace encompasses more than 22 million items ranging from Godzilla garden gnomes to taxidermy alligators. 

A lot of sellers are making good money on Bonanza. The site has merchants and shoppers in nearly every country around the world. More than 40,000 sellers have already created businesses here.

Bonanza is one of the easiest selling platforms to use, and its popularity is on the rise amongst sellers. In the Sellers’ Choice awards, Bonanza has taken out the top rating for communication again, and were voted the most recommended selling venue. They were also recognised in Entrepreneur’s 360 best companies list.

How Bonanza Compares Directly to eBay

Want to know exactly what you’ll get with Bonanza that you haven’t had with eBay? Here’s the list:

• Bonanza is similar to eBay in that a huge range of different products are being sold on both, so the sky’s the limit for what you can sell.
  • Unlike eBay, however, many items on Bonanza are quirky and unique – extraordinary items do well here.
• Because Bonanza doesn’t make money until its sellers do, you’ll see much higher profit margins. It is absolutely free to list an item on Bonanza, and the average fee per sale can be as little as 3.5%, which is considerably less than eBay.
• Bonanza is a fixed-price marketplace, meaning that buyers pay the listed price, as opposed to bidding against other buyers like in eBay’s auction-style listings.
• Bonanza sends every item listing to Google and Bing, and sellers have the option to get more exposure by advertising their listings in other channels such as Pricegrabber, Nextag, and Bonanza’s affiliate advertising program.
• Many online sellers like to list their items on multiple platforms, which is why Bonanza has easy-to-use import features for listings on eBay, Etsy, and Amazon.
• Although Bonanza’s monthly traffic is lower than eBay’s, the ratio of shoppers to sellers on Bonanza is much higher: 1,300 to 1 on Bonanza vs. less than 10 to 1 on eBay. That means far less competition between sellers, and far more chances for buyers to see your products.

Who is Bonanza Best Suited To?

Bonanza is best suited to any merchants who have something to sell online. Although Bonanza specializes in unique items and one-of-a-kind finds, it is not without its Justin Bieber perfume or Michael Kors handbags.

How to Succeed with Bonanza

Bonanza actually provides a really helpful guide for making sales on its platform, so that’s definitely worth checking out. You could make a profit in any of its categories, but some of the top-selling ones currently include:

• Home & Garden 
• Women’s Fashion
• Health & Beauty
• Collectibles

These are all categories in the SaleHoo directory, so you’ll find a wide variety of trusted wholesale suppliers there for sourcing these types of products. 

Over the years, Bonanza has put emphasis on building platform-specific tools to make selling online much easier for entrepreneurs. They offer automatic eBay, Amazon, and Shopify importing, multi-item editing, and a marketing tool that allows sellers to provide targeted discounts to their buyers. You can learn more about these tools here, and use them to boost your profits on Bonanza.

Related: Keen to sell perfume? Check out our article on the best perfume dropshipping items to sell today! 

4. Craigslist

Craigslist: The World’s Largest Online Classified Website

You can sell almost anything on Craigslist (including yourself, in the “personals” section). It’s very “no-frills” in that there are no listing fees or selling fees, but it’s super basic both in design and automation of the selling process. 

It is, after all, just a forum. This means that you’re pretty much on your own as far as selling and disputes go. 

How Craigslist Directly Compares to eBay

Want to know exactly what you’ll get with Craigslist that you haven’t had with eBay? Here’s the list:

• eBay charges to list and sell items; Craigslist only charges for a small handful of post types, like job listings or vehicles. Products are free to list. 
• eBay will get involved in disputes if necessary, while you’re on your own with Craigslist. So there’s higher risk there. 
• Craigslist requires you to sell locally, and often you arrange for pick-up or drop-off of items. This limits your market compared to eBay, which usually involves shipping to a much wider area. 
• Unlike eBay, Craigslist has a “free” section where people aren’t looking to make money, they’re just trying to get rid of things they don’t want. A lot of this will be junk, but you can keep an eye out for anything you could get and resell for a decent profit, especially if you’re skilled at fixing things up.

Who is Craigslist Suited To? 

Craigslist is best suited to sellers who are selling locally, and prefer to manage their transactions personally. It can be a good option for selling items that are perhaps too big or expensive to ship, such as furniture. 

Some people like it because they can meet the people they’re selling to, so there’s a small social element. You can get cash-in-hand and you don’t have to pay a network or shipping fees. In saying that, if you’re paranoid about getting scammed or don’t want to be personally involved with the transaction, then Craigslist might not be for you. 

How to Succeed with Craigslist

Be careful with how you sell, as online transactions can be a little dodgy here, and if you get handed fake money, then it’s basically your loss. Accepting payments in person can be good, but be careful (and safe!) when deciding where and how you meet people.

If you’re good at spotting items that are worth a lot more than they’re being sold for, or you have the skills to do up items that are a little lacklustre, you could make a neat profit here. For example, you might have an eye for valuable antiques, or you might know how to restore old wooden furniture. Or maybe you know how to sew something back to life. Pick up some workable free items or low cost items from craigslist (or browse local garage sales), work your magic, and sell the items for a higher price on Craigslist or other selling platforms. This can be a hit-and-miss strategy, so be sure to only select items that you’re confident you could sell for a profit. And if items need work, make sure you have the time to do it, otherwise you may end up with a garage full of items you can’t flip.

The downside of that strategy is it involves time, energy, and often a bit of luck to work. If you’re a hobbyist it could be an enjoyable and profitable process, but if that’s not your cup of tea, consider buying wholesale goods. List items that will sell well locally, save on listing and shipping fees, and you could make a hefty profit margin without the effort.

Some examples of items you could sell on Craigslist include: 

• Tools of all kinds
• Kitchen appliances
• Electronics
• Bicycles (and related items)

You can find other wholesale suppliers in the SaleHoo directory. Just search for the types of products you’d like to sell and browse the trusted suppliers available to you. 

5. eBid

eBid: Another “Sell Anything” Marketplace

eBid is another marketplace similar to eBay and Amazon in that it is a platform for selling almost anything. Still, it’s not as well known, so you’d be selling to a smaller pool of buyers. 

It’s definitely a lower-cost option than eBay or Amazon, but the profitability rating is also lower. The absence of listing fees and low 3 percent commission charged per sale does make this a low-risk market to test out, so if you’re looking for a change, you’ve got little to nothing to lose here. 

If you’d like a thorough run-down of eBid as an alternative to eBay, check out this post: Is eBid a Viable Alternative to eBay?

How eBid Directly Compares to eBay

Want to know exactly what you’ll get with eBid that you haven’t had with eBay? Here’s the list:

• eBid is similar to eBay in that they both have an auction-style format for product listings
• eBay is a larger platform than eBid, and receives more traffic.
• eBid is much cheaper than eBay, a lower-risk option.
• They’re both trusted marketplaces with a wide variety of product categories. 

Who is eBid Most Suited To?

eBid is for you if you don’t want to pay to list your items (as you have to on eBay), or if you’d just like to try your luck on an alternative (but similar) network. There’s extra potential here if you know a thing or two about generating your own traffic.

How to Succeed with eBid

Basically, the lower level of traffic circulating on eBid (compared to eBay) is the only major downside. So if you promote your listings effectively elsewhere, such as social media or forums, you can enjoy your traffic as well as lower traffic.

Some examples of items you could sell on eBid are:

• DVDs
• Craft supplies
• Books
• Toys

There’s definitely potential here, but also more work required to get your shop off the ground. 

6. Rakuten

Rakuten: The “Amazon of Japan”

Rakuten (formerly buy.com) is considered the “Amazon of Japan”. Now, Japan’s not the first company that comes to mind when you think of eCommerce, but get this: Japan’s population is more than 126 million and more than 90% of Japan’s internet users are registered on Rakuten. That’s a big market.

One benefit of Rakuten is that you’re not competing with the website itself. Unlike Amazon, which sells dozens of its own brands on its website, Rakuten does not compete with its sellers. You also have more power to customise your store within the platform – something that other major eCommerce websites don’t allow.

There are already some big name brands like Dell, Lenovo, Office Depot, Airweave, and Dyason that use Rakuten.

How Rakuten compares directly to eBay

• Rakuten is more like Amazon than eBay – it’s a more traditional online retail website, not an auction platform.
• Rakuten gives merchants much more flexibility to build their own brand within the platform. You can design your own store, products, and even blog/content within the Rakuten marketplace.
• Rakuten also allows more flexibility in terms of how you interact with your customers, including pricing, marketing, and promotions. They encourage customization.
• Rakuten has expanded to at least 29 countries, including the US, and is planning to serve more countries in the coming years.
• The fees are a bit higher than eBay. You pay a $33 monthly seller fee, a product category fee of between 8% and 15%, and a $0.99 fee per item sold.
• It has excellent seller tools and support.

Who is Rakuten best suited to?

Rakuten is a popular, highly versatile online marketplace. It’s best suited to people who are sick of the intense competition on eBay and Amazon and are looking for a different entry point to the world of eCommerce. It’s especially good for people with experience doing business in Japan, or anyone who’s wanting to break into the Eastern market. While it is now an international marketplace, it hasn’t quite got the same reach and impact as other major marketplaces just yet.

How to succeed on Rakuten

The same principles that apply to succeeding on other eCommerce platforms also apply to Rakuten. You need to choose a niche product with sufficient demand and not too much competition.

You can utilize 20,000 characters to write high-converting product descriptions, so make the most of the opportunity to be creative with your copy and highlight the unique benefits of your products.

You can add up to 20 shipping options on Rakuten. The more flexible you are with shipping, the more likely you are to make sales. Just make sure you can fulfill those shipping options before ticking all the boxes.

7. Newegg

Newegg: A leading tech e-retailer

Newegg is an online marketplace that claims to be the “#1 marketplace for everything tech”. That means electronics, computers and parts, entertainment, smart home and gaming products. Sellers can list products on the marketplace, which reaches up to 36 million customers. Newegg is based in California and has distribution facilities across North America and Canada. It has global reach into more than 50 countries.

How Newegg compares directly to eBay

• You’re much more restricted in terms of what products you can sell. Newegg is solely for tech products.
• The flipside of that is, visitors to Newegg are solely looking for tech products so you have a more clearly defined audience and potential customer-base.
• Newegg offers a fulfillment service – Shipped By Newegg (SBN) – similar to Amazon’s FBA. eBay doesn’t do fulfillment.
• Newegg provides account managers who can help you set up your business and guide you along the journey.
• Newegg offers tiered membership options: Free, $29.95 a month, and $99.95 a month. The more you pay, the more support, tools, flexibility and listings you get.
• They also take a commission rate of between 8% and 15%.

Who is Newegg best suited to?

Newegg is clearly best for anyone who’s selling tech products, particularly those operating mostly in the US and Canada markets. Newegg’s audience is mainly men aged from 18 to 30 and 35, so if that’s your target market, Newegg might be a good option for you.

How to succeed on Newegg

Simply listing your items and crossing your fingers isn’t going to cut it on Newegg. You need to follow Newegg’s SEO guide to drive more traffic to your listings.

Newegg also recommends taking advantage of its merchandising vehicles, such as a daily deal emails, as well as its various seller programs.

Other than that, just make sure you’re not listing any prohibited items and providing excellent customer service.

8. eCrater

eCrater: The “100% free” online marketplace

The main appeal of eCrater is that it’s free to set up a store and it even has templates you can use to easily create an attractive store. It’s said to be easy to import your listings from eBay, which is good if you’re looking to transition entirely. There’s not a lot of information on eCrater online, but there’s said to be at least 65,000 active stores on the site. The number of customers and the amount of traffic pales in comparison to the larger eCommerce platforms, so it’s probably best used as a complementary marketplace, rather than one that you solely rely on to run your business.

How eCrater compares directly to eBay

• It’s 100% free to open and run a store on eCrater. However, if eCrater brings you a sale, it takes 2.9% of the total. You keep 100% of the sales that you bring to your store through your own SEO and marketing efforts.
• While there’s no recent data available, the number of users and visitors to eCrater will be much fewer than eBay’s numbers.
• eCrater provides online store templates that help you to get set up quickly.
• You can customize your store to include your branding.

Who is eCrater best suited to?

eCrater is a good option for someone who’s totally over eBay, but it looking at using another marketplace, such as Amazon or Etsy, as their main platform. In our opinion, eCrater doesn’t quite have the numbers to be viable as your sole marketplace, but it could make for an excellent, low-risk and low-cost complementary option.

How to succeed on eCrater

The key to making sales on eCrater is investing heavily in your store’s SEO and marketing. It’s up to you to drive traffic to your store, almost as though it’s your very own site.

9. Ruby Lane

The marketplace for “collecting enthusiasts”

Ruby Lane is a legitimate alternative to selling on eBay. It’s been designed to bring buyers and sellers of antiques, art, vintage collectibles and jewelry together – similar to marketplaces like Etsy and Bonanza. Ruby Lane has 1.1 million unique visitors per month, which is impressive for a niche marketplace. A majority of users are located in the US, Canada, UK, Australia and Germany, but it has global reach. 85% of users are women aged over 40 and almost all describe themselves as a “collecting enthusiast”, so if that’s your target market Ruby Lane might be a great option. It seems to attract more purposeful, educated buyers who might be willing to spend more money than those who are scouring eBay for bargains.

How Ruby Lane compares directly with eBay

• Ruby Lane is a fixed-price marketplace and does not provide for auctions.
• It’s much more niche than eBay, focussing only on antiques, art, collectibles and jewelry. That means visitors to your store are more highly targeted.
• It might cost you more. While there’s no commission, Ruby Lane charges $0.19 per listing and a tiered “maintenance” fee that ranges from $69 a month for small sellers, to $0.01 per item for major sellers. There’s also a one-off $100 set-up cost.
• There’s greater quality control on Ruby Lane and sellers are vetted.

Who is Ruby Lane best suited to?

Ruby Lane is best for savvy sellers in the antique, collectibles, art and jewelry markets, especially if your target audience is women over 40.

How to succeed on Ruby Lane

Writing high-converting, accurate descriptions, quality photography, excellent customer service, and strategic marketing all help a lot on Ruby Lane. You need to know your audience is going to be more educated than most, so choose your products carefully and be honest in your product descriptions. Make sure your products meet all of Ruby Lane’s guidelines as they will be vetted. Ruby Lane provides a great guide to selling successfully on its website.

10. Walmart

It’s not widely known that Walmart, one of the largest retail corporations on the planet, has entered into the eCommerce marketplace world. Walmart Marketplace is a platform where select sellers can list and sell products. It’s very similar to Amazon in that you could be competing with Walmart itself, but it’s definitely worth considering as an alternative to selling on eBay. You get to take advantage of Walmart’s massive reach and customer base and it’s free and easy to get set up. Walmart seems to be taking the eCommerce space more seriously so it’s likely to be investing heavily in this area over the coming years. Who knows, maybe in five years everyone will be saying they wish they were on Walmart from the start?

How Walmart Marketplace compares directly with eBay

• There are no set-up or maintenance fees. Merchants just pay a referral fee of between 8% and 20% for successful sales.
• There’s no auction option, it’s just fixed-price listings.
• Depending on your product and niche, you could be be competing against some Walmart-owned brands, which may be given priority on the platform.
• Walmart’s online sales are lagging behind eBay (and Amazon), but it’s still early days.
• Expect lower margins. Walmart prioritizes competitively-price products, which means you might get caught in a race to the bottom.

Who is Walmart best suited to?

Established businesses with solid brands stand to do well on the Walmart Marketplace. If you’ve always dreamed of getting your product in Walmart stores, this might be a good way to make an impression. It could also be a good option for new sellers looking to build brand awareness and credibility from the outset, but you’d want to have a clear strategy for how you’re going to make the most of it.

How to succeed on Walmart

Be in a position where you can still make good profit margins with competitive pricing. Make sure you provide great customer service and fast shipping, and then chase those customer reviews. They can make a big difference on this platform.

11. Your Online Store

Your Online Store: The No-Competition Option

Selling on your very own website really is the ultimate option if you want to increase your profits and build a business that will become a long-term asset. If this appeals to you but you have no idea how to get started, don’t worry. There’s an easy way, which I’ll mention a bit further down.

When selling from your own online store, you have to establish your own traffic, which can make it a little slower to get started than selling in a bigger marketplace. But once you’re up and running, you don’t have to compete with anyone else and your sales are all your own.

With this option, you can build up your own brand, rather than eBay’s or Amazon’s. When you sell on those platforms, who’s really making the sale? They’re spreading their brand, not yours. People say “I got it on eBay,” or “I got it on Amazon,” with no mention of the seller’s name! It’s ultimately you contributing to their marketplaces and their sales. Why not put that effort into yourself instead?

How Selling on Your Own Site Directly Compares to eBay

Here are the benefits of running your own online store, rather than selling on eBay:

• You’re building your own brand.
• You can choose things like which payment forms to accept or tweak the design of your store to suit your preferences (and your branding).
• You’re not competing with any other sellers on the same platform.
  • This means you don’t lose sales to others. It also means you don’t have to use such competitive pricing. This makes way for larger profit margins. 

Who is Best Suited to Owning Their Own Store?

Honestly? Pretty much anyone can get their own website and make a profit. Setting up your own store isn’t nearly as hard as it used to be, and with a little time and effort, you can sell exactly what you want to, and how you want to.

You can learn about the pros and cons of owning your own website here, and decide for yourself if it’s something you’d like to pursue. 

How to Succeed with Your Online Store

Selling on your own website used to be expensive and complicated, but it doesn’t have to be!

You just have to get traffic to your site to encourage sales. There are a couple of great lessons readily available to help you with this, including “Get Buyers to Your Store” and “4 Ways to Advertise Your Store.” There’s also a community forum where you can ask questions and get advice. 

12. Niche-Specific Sites

Niche-Specific Sites: Smaller Markets but Highly Targeted

Niche-specific websites are marketplaces where people only sell one type of product. So rather than the larger category-based marketplaces like eBay or Amazon, these sites hone in on one of those options and specialize in only that. 

For example, if you were specifically interested in selling clothing, you might consider selling on a site like Poshmark. Or if you wanted to sell gear for the outdoors, you might try selling on GearTrade. Heck, if you were in the car market, why not try Cardaddy?

How Niche-Specific Sites Directly Compare to eBay

• Much smaller networks with less traffic than eBay.
• Highly targeted to buyers of that niche.
• You don’t have to compete with other categories for attention.
• These sites are less obvious options, so some of your competition won’t be here. 

Who is Best Suited to Selling on Niche-Specific Sites?

If you’re passionate about a specific niche of products, or you tend to bulk-order a small range of items, then niche-specific websites could be a great platform for you.

This will allow you to really focus on one market, and get to know the selling techniques that work best with that niche’s buyer-audience. 

How to Succeed with Niche-Specific Sites

If you haven’t already, you need to really zero in on the type of product you’d like to sell and determine how much demand there is. A quick way to get a rough comparison of popularity is to do a keyword search. You can use a tool like the Keyword Research Module in AffiloTools.

Simply type in the name of the product or niche that you’re interested in selling, and look at the monthly search volumes. This will show you how many people are searching for words or phrases to do with that topic, which is a strong indication of how much interest there is. If you’re tossing up a few options, then try each one out to see which ones generally have more searches. 

Once you’ve got a strong idea of what you’d like to sell, try searching in Google for “Places to sell [product type].” Look for marketplaces that cater to selling in your specific niche, like the examples we’ve already mentioned. Be sure to read about other people’s experiences selling on them first. If these sites come across as genuine and promising, give them a go!

Finally, you need to find trusted suppliers with the best products to sell on these networks. For example, if you were looking for clothes to sell, you could try any of these:

• Fashionable and affordable everyday wear (dresses, tops, pants/jeans, skirts, accessories, etc.)
• Women’s clothing and apparel (dresses, tops, bottoms, active wear, etc.)
• Stylish/sophisticated women’s wear (Contemporary and casual dresses, suits, and evening wear, etc.)
• A huge supply of liquidated or surplus clothing stock (Women’s apparel, dresses, accessories, etc.)
• Swimwear (Bikinis, swimsuits, hats, cover-up dresses)
• Plus-sized clothing
• Or get something extra with styles from…
  • The UK
  • Bali
  • Turkey

These are just some examples of the trusted suppliers you can access in the SaleHoo directory. If you’ve got a niche that you’d like to sell to, then type it into the search box there and find the best suppliers. 

13. Your Suggestions

Have we missed a marketplace that you’d like to see here? If so, let us know in the comments below and we’ll add it to this list. Stand-outs will be researched and added in our next update. 

Current suggestions from the comments on this post include: 

• The Early Years Boutique: Gifts and products revolving around children and babies.
• Swappa: “Gently used” mobile phones and tablets.
• Neat Stacks: Mostly clothes and shoes, but also toys, electronics, and accessories such as phone cases.
• MikList: Pinterest-style marketplace, strongly visual layout for selling.
• BriskSale: Broad-category marketplace for sellers in the USA. There are no fees, but there’s an optional commission option if you want others to find buyers for your products. 

eBay Alternatives: How do sites like eBay compare?

As you can see, there are a lot of online selling sites like eBay, but which one is best for you? This comparison table gives you a quick overview of all the best eBay alternatives so you can make an informed decision.

So Where Do I Sell?

There are a lot of options for you to choose from, so it depends on which of these following elements appeal to you most…

If you’re looking for sites similar to eBay but cheaper, Amazon, Bonanza and eBid are the closest relatives.

Amazon is the only other network that’s similar to eBay in size, with a giant range of products and massive customer base. So if that’s a benefit of eBay you don’t want to lose, this is an alternative to try.

Bonanza is similar to eBay in that the range of products you can sell isn’t limited like it is on sites like Etsy, and they have a fantastic relationship with sellers, so it’s worth trying.

Finally, if the auction-style is what you like about eBay, then eBid is the closest relative, although there’s much less traffic circulating there so you’ll have to do a lot more promotion to get your store off the ground.

If you have anything crafty or unique, you should definitely try the likes of Etsy or Ruby Lane.

These creative-style networks are really taking off, with Etsy coming in highest after eBay in overall Sellers Choice ratings. These networks might be totally wrong for the type of product that you’re looking to sell, but if you’re not tied down already, then these networks are worth the time to try out.

If you don’t want to pay to list items until you’ve actually made a sale, try Bonanza.

This network is certainly on the rise as a strong alternative to eBay. The site has fantastic communication, and your listings will only cost you if they’re successful, in which case it’ll be a non-issue.

Amazon is also free to list items on, but it charges higher commissions. The high volume of traffic on Amazon may make up for that though, depending on how much competition you’re facing and how much demand there is for what you’re selling. You can always try listing on both and seeing which gives you the best returns. After all, neither will cost you anything until your items sell so you’ve got nothing to lose.

If you do decide to give it a go, remember to check out this guide to selling on Bonanza.

If you want to sell locally at no cost, try Craigslist (or even local markets).

This is a sort of cheap-and-nasty option where you’re left to your own devices and often end up trading in person, but if you don’t mind selling locally and being a little more hands-on in the selling process, then this is an option to consider. 

If you like to sell locally consider other outlets such as local markets, especially if you enjoy this social element to selling. These environments are full of buyers and can give you an extra chance to show off your wares and add to your sales. 

If you want to dodge the competition altogether, you should build your own online store.

If you want to avoid competition, listing fees and paying commissions, then consider running your own online store. It’s a little more work to get set up  and to promote, but in the bigger picture it can be a hugely profitable option. 

While at that, if you’re looking for more profitable products to sell, you can learn more about Salehoo about how we can help you source profitable products from low cost suppliers. Be sure to also check these Salehoo reviews by our customers before you decide. 

If you’re really focused on one type of product, try niche-specific sites.

Finally, if you’re an enthusiast for selling one type of product but you don’t want to build your own site, it’s worth looking into niche-specific marketplaces. Just do a quick Google search to see if you can find any in your area of interest.

If you’re still unsure, you could look into any of the suggestions from the comments.

We haven’t looked into all of your suggestions yet (unlike like the other options here), but they’re suggestions made by other sellers and could be worth looking into. 

Have we missed one that you’d like to see here? If so, let us know in the comments below and we’ll do the research and add it to the list.