Three Ways Facebook’s Outage Shows the Weakness of Small Business Marketing

Facebook is an awesome platform. It connects us to each other in a powerful way. This includes Instagram and What’s App. However, for several hours today, these platforms were down. The world of marketing and online slowed to a crawl. The biggest lesson this means to small business owners is the importance of OWNING their own data.

Own Your Own Data

It is absolutely important for every small business owner to immediately work towards building your own email list, and even text.

If your livelihood relies on social media alone, you’ll be losing money and could be out of business WHEN these platforms go down.

Use services such as Keap, Aweber, Mailchimp, Active Campaign and others to BUILD your email list with the power of email marketing.

In addition, consider, with permission, collecting the cell phone numbers of your community.

To have redundancy in how you communicate with your community.

Use Multiple Services

In addition, do not rely on only ONE service to reach or market to your customers. Facebook is nice, but also build your LinkedIn profile and others.

When Facebook went down many of us relied on Twitter (even more) and even back to regular texting!

Backup Your Accounts

You can also backup your social media accounts, so that at the very least you can have some level of contact information.

You can download your contact information from LinkedIn

When Facebook went down, we, the team at Smart Hustle were still able to send an email to our community.

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