The Future Is Now: How BigCommerce Is Rewriting The B2B Script

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NFL Hall of Fame coach George Allen once proclaimed, “The future is now,” and he could not be more correct—especially in the finance and technology spaces. As the world becomes increasingly digital, businesses and people alike are having to take a long hard look at what their companies represent and how they go about conducting sales.  Never has this new look at business practices been more apparent than in the B2B space, where legacy business practices are fading away and a new ushering of digitized practices are springing forth. 

It wasn’t too long ago that having a business website was all a company needed to make a profit and increase sales. If they really wanted, they could even go as far as opening up a Facebook account or a Twitter profile. Back then, it was all for marketing optics- companies rarely expected to make any real sales from the use of social media or their online presence. 

Flash forward to 2021 and this legacy business practice could not be further from the truth. Today, in order for B2B companies to make sales, bring in new clientele and scale themselves, they must have a robust digital presence to fight off the bankruptcy boogieman. 

In fact, with the onslaught of new progressive technologies like blockchain and NFTs (non-fungible tokens,) companies are increasingly moving away from the old and adopting this new technology-friendly era. Where businesses are no longer chained to the analog and can instead utilize novel techniques to increase sales.  

Diving Right Into New Sales

What are companies doing nowadays you might ask? Well, it sounds more complicated than it actually is. Once you acclimate to a few new techno-jargon, the rest is quite simple. In fact, one would argue that this new vocabulary isn’t so much jargon, but a new vocabulary that will soon become common words used in everyday language.

Diving right in, one of the most expansive technologies is being developed by BigCommerce; a B2B sales leader who is simplifying the entire B2B sales process. This technology will allow businesses  the ability to streamline their process without the juggling act of navigating multiple platforms. 

A One-Stop Shop Platform

Companies often struggle with resource overload, when all they really need is one single unified platform to do everything they need. Enter: BigCommerce. BigCommerce is redefining  the world of CRM as we know it. In fact, what they are doing is better than just about everyone on the marketplace right now. 

Gone are the days where a small business owner or a large tech company is repeatedly getting lost through its CRM or marketing port. With BigCommerce, all of these processes are now being operated under one single umbrella platform that streamlines the entire sales process. 

BigCommerce has ingeniously created a solution where you can access your B2B sales, your B2C sales, and a few other perks. For example, this is just a small slice of how B2B commerce will look  and what is currently being offered by BigCommerce

  1. Corporate Account Management: Where a business can set up multiple buyer tiers with specific roles and permissions.
  2. Invoice Portal: Allows customers to easily pay their invoices with ACH, credit/debit card transactions, or purchase orders.
  3. Shared Shopping Lists: Manage and save multiple shopping lists with the ability to purchase past orders.
  4. Payment Method Visibility Control: Businesses can add, edit, or hide payment options for clients such as past purchase orders or credit cards. 
  5. Sales Representative Masquerade: The ability to log into the platform on behalf of a company and make all the purchases, view shopping lists, and add products to the cart.
  6. Quoting: Merchants can create new quotes or change a certain client’s request for a new one. 
  7. Buy Again: Employees of companies can view all of the former purchases made by their employers.
  8. Trade Professional Application: B2C users can go through the application process to gain access to a corporate account and all of their corresponding capabilities. 

B2B For The Future 

It seems Coach George Allen was right when he said the future is now, and with a bit more understanding of what to expect with the future of B2B sales, you can rest assured that you will have all of the tools available to you. 

No longer will businesses be lost and forgotten in the digital age. They are just as supported now as ever. As the landscape continues to evolve, expect an easier wait time to perform all of your daily tasks, a more robust platform, and a centralized view of your data. 

BigCommerce is paving the way for technology’s future, and the future is here.

The post The Future Is Now:<br/> How BigCommerce Is Rewriting The B2B Script appeared first on The Founding Moms.

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