Can you hear my now?
I’m here to share some of my latest likes and I am digging this mic!
In a time when people are meeting in person less, audio has never been more important for our communication. This Shure mic is a gamechanger. My voice is heard. Now all I have to do is figure out these filters. Oh come on I’m kidding. The beard is real!
Now for some books I’m loving:
Speaking of gamechangers, Allan Dib’s 1-Page Marketing Plan is just that. With all the marketing research I’ve done, never have I seen anyone drill down a marketing plan into one page. It’s so easy to get caught up in what converts. This book reminds you all the basics of marketing that we often forget.
“Marketing is the strategy you use to get your customer to know you, like you, and trust you enough to become a customer.” Words to remember before mapping out any marketing strategy!
Rejection Proof, by Jia Jiang, is another book that I never knew I needed. In it, he describes how his first entrepreneurial dreams were met with rejection. Sound familiar? Throughout the book you will learn how to build that rejection muscle, and how to crush your biggest obstacle – the your fear of rejection. “It doesn’t matter how amazing your performance or products are, if you target the wrong audience, who don’t recognize, appreciate, or need your value, your effort will be both wasted and rejected. If something can’t hurt me, then why should it scare me?” Well then. (Exhale)
What have you been reading lately? Share your favorites in the comments!
-Mike
PS – I invite you to get in on the courses I have created for you to help you reach your potential, and more.
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