Instagram Head Says Video Is Important. Square Pics Are Noe Enough.

I just watched two and a half minute video from the head of Instagram, who explained how it’s morphing from a “photo sharing” site into much more.

Instagram’s focus will be on creators, video, shopping, and messaging.

We’ve talked quite a bit about the importance of video marketing, here at SmartHustle.com.

Video is one of the most powerful ways to personalize and humanize your brand.

Using video is NOT hard to do, it’s easy.

If you haven’t yet started using video to educate your customers, start today.

I recently had a discussion with some video marketing experts about it.

The first step to using video is to know WHY you want to do it and WHO the video is for.

If you’re a car dealer, maybe you want to create short videos to help your future customers know how to buy the best car for their families. Each video could offer a short tip and nugget of information.

Each video you do should have a clear, “call to action“.  What is it you want someone to do after watching your video? Book a call? Make an appointment? Fill out a form?

To produce a great video all you need is a phone and great light – natural light in your office, kitchen or bedroom is just fine.

As the months go on, video is going to be an increasingly important part of every business’ marketing strategy.

Here are some tips on creating a great marketing video.

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