How To Use Clubhouse for Your Business. 13 Insights from Clubhouse Founder.

Clubhouse is a powerful learning and networking tool. It’s addictive. A few weeks ago my brand new iPad Mini arrived. I invested $400 in an iPad so I could try out the relatively new Clubhouse app. I’m loving Clubhouse, you probably will too.

Clubhouse is audio only, so you don’t have to worry about lighting, hair and makeup, what’s behind you or a green screen.

It’s very easy to use, with a minimalist approach to quickly joining in on real time and from what I could tell, meaningful conversations.

You can only get into Clubhouse (at this time) if you have an invite from someone else.

I had received several invites from friends, which caused me lots of FOMO (fear of missing out) and hence me purchasing the iPad.

Clubhouse is only available for iOS devices – today. Not for Android.

Once you join, you can scroll through and see what discussions are happening and join in to listen. You can see which of your contacts are on Clubhouse and start to follow them and they can follow you.

How to Start Using Clubhouse

To start using Clubhouse, scroll and find a room whose title or whos room participants might interest you.

LISTEN and enjoy the discussion.

If you want to speak and get “on stage” and be a part of the discussion, press the “hand” icon to be invited to the stage to speak.

I’d suggest listening to a few rooms to get the hang of things.

If you want to “get on stage” and speak, focus on rooms with less than 20 people. You’ll be noticed a lot faster. Make sure you speak quick and to the point. Give lots of great value, don’t try to “showboat”.

On day two I started my own room and had a nice discussion of tips and insights with a variety of people (Ana, Nathan, Lou, Beth, Thomas).

Beth Granger, thanks for joining me live for my first official room!. Cameron Toth, thanks for being my guide and inviting me to share many stages with you. It was fun.

Should You Invest Your Time on Clubhouse?

If your community is on Clubhouse, join in. It can’t hurt.

Even if your community is NOT on Clubhouse, you should join to LEARN and LISTEN and NETWORK.

Here’s the rub.

So now we have Twitter, Facebook, Instagram, LinkedIn, TickTock, SnapChat, Pinterest.

These ARE platforms with millions of users. They’re all different in one way, shape or form. Clubhouse is the ONLY one that has an audio-first experience, making it relatively easy for everyone to join in.

Will Clubhouse fade away? It’s possible. Will it rise and get even MORE popular? I do think so and eventually, it’ll be bought by a much bigger company.

3 Reasons to join Clubhouse are:

LEARN – Join it as a LIVE podcast to listen to smart people talk – audio only

COMMUNITY – Use it and get it “early” to develop your community and connect with them

NETWORK – Clubhouse has the “early” adopters. Use it to connect with others, and make real time connections with other people. This is probably one of the most important reasons for using Clubhouse, I’ve met so many NEW people!

On a recent room I was in, hosted by the founders of Clubhouse, I gained a bit more insight.

Here’s 13 insights about Clubhouse from Paul Davison, founder.

1. Paul Davison and Rohan Seth, Clubhouse founders, want to grow fast and retentive. They know that USERS are the key to Clubhouse’s success. YET they don’t want to grow so fast that the user experience is bad.
2. Paul expects an Android version of Clubhouse to be developed in about 3 to 6 months. It’s all about them hiring people to build the version and support it to provide a great user experience.
3. Clubhouse is not open to public yet to ensure a great user experience. Paul stressed this many times, the user experience.
4. Paul and Rohan are used to being small team with focus and fast response time. As they grow they want to ensure they never lose sight of being able to innovate and create improved experiences for users.
5. Paul and Rohan were thinking of what they could do “next”. They decided on doing a consumer social app, after at first thinking it was something they didn’t want to do.
6. Much of the success of startups is about “luck”, Paul said.
7. He said it’s so important to be in a place where you’re surrounded by people who encourage you to do entrepreneurial things. Paul’s honored that he gets to work at a startup and get paid to try things. He’s encouraged many people to move to silicon Valley to be surrounded by a culture of startups. Or if you want to be in finance, move to New York, etc. etc.
8. Someone asked Paul and Rohan, “how they stay sane“. Paul said it’s important to enjoy the unstructured craziness of startup life. Rohan said they really enjoy what they do! Paul gives a LOT of credit to his wife who supports him and their 3 very small children.
9. There are 4 key jobs Clubhouse founders have.
   1. Growing the user base
   2. Keeping the wheels on (ensuring they have times to keep the community safe and provide support)
   3. Discovery (the engine the powers room discovery, follow notifications and etc)
   4. Room experience (to ensure that the core of Clubhouse, the rooms, are working well)
10. It’s important to Paul to constantly get user feedback and be transparent about what the founders are thinking.
11. Will Clubhouse grow or shrink “after” Covid? Paul said, while he doesn’t know, he said that Clubhouse peak hours are from 4pm to 9pm, “after work”.
12. Can rooms have a timer, so people know how long a room has been active? Paul said at some point there might be an option like this, but it’s not a priority. For now, it seems like the experience of users being able to come in and come out of a room is powerful. Sounds like having a timer in room might take away from that experience. Whereas a Youtube video has a beginning and an end, a Clubhouse room can be a constantly flow of conversation and go on for “days”.
13. Direct message? Right now the only way to contact a user is “off the platform” via Instagram, Twitter or etc. Paul expects a direct message option to be built into Clubhouse.

I’m excited about the growth of Clubhouse.

Hearing the authentic passion and excitement of Paul, Rohan and Anu in the live “new user onboarding” room was amazing.

Ah, thank you so much Ramon! So happy to have you be part of it!

— Paul Davison (@pdavison) January 28, 2021

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