As a startup company that takes themselves seriously, you’ve set up an efficient administration team who know how to manage their time so that operations run smoothly; so that you have the foundation from which to build the business you’ve imagined.
In most cases, companies have to spend money to make money. Even if a customer has made a deposit, you’ll have to make an additional investment to buy or make the product you’re selling or deliver your services.
https://startupmindset.com/healthy-cashflow-getting-paid-and-what-to-do-when-clients-dont-pay/
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