It’s virtually impossible to effectively track, measure, and grow your business without establishing a blueprint for your marketing efforts. A marketing plan is your official guide that details your strategies for accomplishing short-term and long-term goals that ultimately produce a positive return on investment (ROI). Here are five simple steps to create a marketing plan with a sound strategy and accurate forecasting.
Understand Your Goals
Goal setting is a crucial step that requires careful consideration because it affects every step that follows in your marketing plan.
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