With social media usage becoming more prevalent in our day-to-day lives, it is no surprise that social media is vital to a business’s overall success (or failure). Businesses, be it a startup, a year older, or ten years older needs to have a strong social media presence to stay relevant to connect and interact with customers. Businesses that choose not to embrace the social media culture will likely be outpaced by their competitors, and are more likely to be unsuccessful overall.
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