10 Ideas for Using Digital Signage for Your Company

Now that you have your digital signs and your Kitcast digital signage software, you are probably wondering what you can do with your new signs. The truth is there are a wide variety of things you can do, and since the cheap digital signs are a relatively new thing, it is pretty easy to innovate with your digital signs. Here are ten of the most frequently used ideas for digital signs within a business setting.

1 – Offer News and Updates to Staff Members

Let your staff know when their next shifts are, or how bank holiday opening times have changed their shift patterns. Let them know about staff offers and discounts in the store or let them know when you are going to have corporate meetings.

2 – Offer News and Updates to Customers

Let them know when you are opening on Black Friday, or what sort of discounts and offers you have this week. Let them know when popular items are going to be in stock, or tell them about your new club/loyalty card or app. You can even offer QR codes on the screen so people can download your app right away.

3 – Give Instructions to Staff Members

Let them know where it is safe to smoke or vape and let them know which dining hall they are supposed to use. Let them know about fire drills and tell them what to do. If there are deliveries, then let them know where they should be going and how they should be adjusting their breaks in accordance with the deliveries.

4 – Give Instructions to Customers

Offer information on where certain items may be bought, or where the toilets are located, or how the company saving account works with regards to purchases and discounts. Let people know how they may use the changing rooms or let them know what time your productions start. You can even explain how the breakfast vending machines work or let them know what time the breakfast menu is replaced by the lunch menu.

5 – Give Customers a Dynamic or Interactive Map

A map that shows people where to go is pretty good, but you can go a step further by allowing customers to control the map so they can find exactly what they want. You can have rotating maps that show zoomed out and zoomed in images of the map. You can also offer QR codes that people can scan to get the map on their phones.

6 – Promote Your Products With Your Digital Sign

Use the signs to push some of your best products. Or, you can run those demonstration videos that you often see promoted on shopping channels. You can simply state what you have, and where you keep it (using arrows), or you can run full adverts similar to the ones you would run on YouTube.

7 – Promote Your Brand With Your Digital Sign

You can conduct all sorts of branding exercises on your digital signs, from simply showing your logo, perhaps having it flicker every now and again to draw people’s eye to it. Or, you could try something more sophisticated by repeatedly pushing your biggest selling point or brand principle via the signs.

8 – Perform Market Research With Your Digital Sign

You can make this as complex or as simple as you like. You could try simple tests by offering up adverts for just one product and seeing if sales go up. Or, you could try a little A/B testing in multiple locations in your store to see how it affects sales. You could run tests such as:

• Showing different products at different times of days

• Showing your products compared to competitors

• You could run different offers on different days

• You could target different age ranges to see which works the best

• You could even push word-of-mouth marketing methods and review the results online

9 – Create an Ambiance or Branded Feel With Your Signs

Restaurants are especially guilty of this little pleasure. They have used digital signs for all sorts of things, from showing which music is playing, to creating a visual fireplace with crackling wood being burned in a soft and mellow setting. This makes your digital signs part of the decoration, which may work to also help people understand where they are and what they are doing, such as having the restaurant showcase food while the bar showcases different alcoholic drinks (perhaps showing what the cocktails look like).

10 – Catch People’s Eye and Lead Their Eye

Imagine if you had a very well selling product in your store, or perhaps something that is very attention grabbing or very popular. You could place signs around your store that point people to your product. You could literally put signs on all your walls that point people from the front entrance right to the product. Even by accident, people are going to be drawn to whatever the signs are pointing at.

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