I think most of us that create a business have a dream of being the next big thing. Our service or product reaches out across the world to every demographic. When bringing your business goals together, you have to consider what your marketing will look like and how you’ll appeal to everyone. This is much harder than just focusing on a niche market. You don’t want to get confused with this. If you do, you could spin your tires and spend your resources on business ideas or marketing efforts that simply don’t work.