November 2020

Nov 4: Why The Business Plan Is Still Useful For Startup Success

Nov 4: Why The Business Plan Is Still Useful For Startup Success

Some define a business plan as a formal document that takes a long time to create and isn’t flexible, doesn’t get reviewed and doesn’t get revised. Then they say a business plan isn’t useful. That’s sort of like saying getting regular exercise isn’t good for you because some people overdo it and end up with […]

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Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Kara Nortman Was Just Promoted to Co-Managing Partner at Upfront Ventures. Here’s What it All Means

Today we’re announcing that my partner Kara Nortman is becoming Co-Managing Partner at Upfront Ventures and I can’t tell you how thrilled I am to welcome her to her new role. As with all promotions, the reality is that Kara was already acting as a senior leader at our firm and also in the industry at

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11 Tips to Successfully Negotiating Online

11 Tips to Successfully Negotiating Online

By Jeremy Cassell Negotiating face-to-face may not be practical for many months to come, so how do you negotiate a variety of situations successfully? Here are some of my top tips to negotiate successfully online. First things first, though—let’s agree on a definition of negotiation so that we all start off on the same footing. A

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Do You Really Need a CFO?

Do You Really Need a CFO?

“Maybe it’s time for you to get a Controller.” I have said that to entrepreneurs more than once over the past few months.  In every case, all of these companies had already brought in a person designated as CFO (Chief Financial Officer) to lead the financial aspects of their company.  And in every case, that

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CWChat with Luke on The Future of Affiliate Marketing

CWChat with Luke on The Future of Affiliate Marketing

The affiliate marketing industry has grown by leaps and bounds in 2020. With people now preferring to shop online now more than ever, it is only expected that the affiliate marketing industry will grow in the future. The affiliate marketing sector is already worth $12B, and is growing rapidly. According to HostingTribunal, it was reported

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