October 2020

With every startup or business idea, there comes a dream to scale it to the moon. I am a journalist with two small startups under my belt. Being in the startup world for years, I have been on both sides of the spectrum. On one hand, I have mentored many startups due to my association with incubators and accelerators, and on the other hand, I have done extensive research into possible resources, mentors, guides, investors, and backers that I, personally can utilize for my own startups.

Kristian’s job made him feel disconnected. Starting his own business let him put his energy into causes he believed in. Here’s the story of Cozy Glow. Kristian started making scented […]

The post CozyGlow: Connecting with Causes appeared first on CandyBar.co Blog.

It was painful to get out of bed. The 8-hour hike straight up and down the side of a mountain in Chilean Patagonia had me not wanting to move at…

The post 5 Surprisingly Simple Ways to Stay Productive on the Road appeared first on Natalie Sisson's The Suitcase Entrepreneur.

At some point in your career, someone has probably talked to you about how to brand yourself; how personal branding is this incredibly important thing that everyone is doing these days; how, if you’ve built a business and are trying to grow, it’s not something you can ignore.

Or is it? Personal branding, just like regular branding, is something that’s often completely out of your control. Read more…

Recommended: 10 Content Marketing Trends You Need To Know For Success

That’s a pretty powerful combination. Some customers gravitate toward the option that offers ease, quality and convenience, while others prefer low price. If you can do both…

One way we’ve seen that done is with scale. Many people prefer the big box store to the local merchant. Not only is it often cheaper, but the selection might be dramatically better, the parking might be easier and in some rare cases, the service is better as well. How is this possible? Because volume pays off in almost every way that matters to the customer.

Another way is with proprietary insight. If a company has a production process, a patent or some other barrier, they can often deliver something faster and cheaper… a barrier that a competitor without that shortcut can’t overcome.

A third way is with herculean effort. When the people who work on the team simply care more. Caring is work, and caring is in short supply. An organization staffed with smart people who care can often run circles around a lazier competitor.

Most of the time, though, you’re probably unable to rely on one of these approaches. If that’s the case, the next best option is to choose. To actually be better (regardless of price) or to actually be cheaper. But pretending that you have both doesn’t work very well.

It costs a lot but it’s worth more than it costs.